Senior GTM Finance Analyst, Self Serve

Webflow

97d • $101,500 - $155,500

About The Position

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web. We’re looking for a Senior GTM Finance Analyst, Self Serve to support topline forecasting, reporting, and GTM strategy for Webflow’s Self-Serve motion. You’ll work closely with leadership and cross-functional teams to analyze the Self-Serve business and own the forecast.

Requirements

• 4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self serve motion
• Strong financial modeling skills, with the ability to build, scale, and interpret models that drive decision-making
• Solid understanding of self-serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts

Nice To Haves

• SQL, Python, time series modelling, or data analytics experience

Responsibilities

• Build, maintain, and improve financial models to forecast self serve ARR
• Partner with Marketing, Product, and Data to assess the impact of marketing campaigns, pricing & packaging changes, product launches, and macro trends
• Perform ad-hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization
• Set targets, track, and report on key self-serve KPIs, driving accountability and aligning initiatives with company financial and strategic goals
• Take part in our annual planning process through topline target setting

Benefits

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level