Senior Growth Product Marketing Manager

LastPass

85d • $108,400 - $125,000

About The Position

LastPass is looking for a Senior Growth Product Marketing Manager to lead experimentation and conversion strategies for our Teams and Business trial users. This role is ideal for someone who thrives on creative problem-solving and thinking outside the box to unlock growth opportunities. You’ll be empowered to test bold ideas, challenge assumptions, and iterate quickly via our user communication channels, email and in-product messaging. You’ll own the strategy and execution of trial conversion experiments, analyze performance, and collaborate cross-functionally to optimize the user journey.

Requirements

• Extensive experience in product, growth, or lifecycle marketing preferably in a SaaS or PLG environment.
• Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies.
• Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI.
• Strong analytical skills with proven expertise in using data to drive impactful initiatives.
• Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams.
• Problem-solving, self-starter mindset.

Responsibilities

• Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns.
• Design, develop, and execute A/B tests across email and in-product messaging, constantly pushing boundaries to uncover what drives the best user experience.
• Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies.
• Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies.
• Bring fresh ideas to the table, whether it’s an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy.

Benefits

• Competitive compensation
• Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees