Senior Growth Product Manager

The Farmer's Dog • New York, NY

378d • $140,000 - $160,000

About The Position

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Requirements

• 5 years of experience in a mix of growth-focused, strategic, product, and/or analytical roles, making holistic, data-driven, and strategic decisions
• Proven track record of launching successful growth initiatives for a consumer business
• Knowledge of acquisition and retention strategies across physical and digital customer experiences
• Ability to structure problem-solving with an emphasis on breaking down ambiguous problems into solvable components, leading with curiosity and creativity
• Strong cross-functional collaboration and project management skills
• Excellent written and verbal communication skills
• Ability to thrive in high pressure, high stakes environments and navigate ambiguity
• Natural drive for action, take initiative, and maintain early stage startup intensity

Responsibilities

• Develop and implement comprehensive growth strategies across owned channels (digital and physical) to drive adoption and retention of new products while maintaining the highest levels of trust in The Farmer's Dog brand
• Launch new products, build new digital experiences, craft product positioning, develop business requirements, and define success metrics
• Own initiatives end-to-end across insight generation, strategy development, planning, execution, performance analysis, and reporting
• Deeply understand our products and customers in order to build frictionless and delightful customer journeys (e.g. discovery, onboarding, management) that maximize adoption and retention
• Continuously launch experiments and iterate in order to optimize performance, balancing incremental building and big bets
• Conduct in-depth analyses of quantitative data (e.g. cohort and experiment performance by customer segments) and qualitative data (e.g. customer interviews, CX feedback) to uncover actionable insights to continually improve the experience
• Develop and manage relationships across acquisition, brand, data science, engineering, finance, lifecycle marketing, research, and more
• Achieve cross-functional alignment by proactively sharing insights across the organization, generating buy-in, and setting shared priorities

Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company sponsored mental health benefit and coaching through Modern Health
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Number of Employees: 501-1,000 employees