About The Position

Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. We are looking for a Senior Growth Product Manager who thrives at the intersection of data-driven experimentation, consumer telehealth, and new user acquisition. In this role, you'll be responsible for driving step-wise growth across our D2C telehealth platform through rapid experimentation, conversion optimization, and strategic pricing initiatives. You'll own the growth funnel from end to end: identifying opportunities, designing experiments, and scaling what works.

Requirements

  • 7+ years of product management experience with at least 3 years focused specifically on growth, in an ecommerce or subscription company, with preference for in D2C telehealth.
  • Deep expertise in A/B testing methodologies and rapid experimentation frameworks—you've personally designed and analyzed hundreds of tests.
  • Proven experience developing and testing pricing strategies, subscription models, and monetization approaches.
  • Highly analytical with the ability to extract insights from complex datasets and translate them into actionable product decisions.
  • Ability to move fast, test quickly, and embrace failure as a learning opportunity.
  • Deep empathy for patients and understanding of healthcare customer journeys, particularly in the D2C telehealth space.
  • Comfortable working with engineers in developing platform paradigms that result in product development efficiencies.
  • Track record of driving measurable growth outcomes.

Nice To Haves

  • Experience with healthcare compliance and regulations (HIPAA, FDA, etc.).
  • Familiar with lifecycle marketing or growth marketing.
  • Experience with product-led growth strategies.
  • SQL or analytics tool expertise (Amplitude, Looker, etc.).

Responsibilities

  • Own Growth Metrics: Take ownership of key growth KPIs including conversion rates and registration rate, monitoring and communicating those cross-functionally.
  • Drive Experimentation: Design and execute a high-velocity A/B testing roadmap, running dozens of experiments quarterly to optimize every touchpoint from acquisition to activation.
  • Optimize Pricing & Monetization: Lead pricing strategy and experimentation to maximize revenue while maintaining exceptional customer lifetime value.
  • Evangelize the Future: Establish a shared Growth vision that is communicated and bought in across the company.
  • Analyze & Iterate: Dive deep into data to understand user behavior, identify bottlenecks, and uncover growth opportunities—then move quickly to test hypotheses.
  • Cross-Functional Leadership: Collaborate closely with marketing, analytics, engineering, clinical, finance, and customer success teams to align on growth priorities and execute seamlessly.

Benefits

  • Premium Blue Shield Platinum PPO & HMO Plans (up to 80% premium coverage).
  • Full Suite: Medical, Dental, Vision, Life Insurance.
  • Best-in-class 401K options.
  • Flexible vacation/time-off policies.
  • Liquidity of options whenever available.
  • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees).
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