Senior Growth Marketing Manager, Builders

Airtable•San Francisco, CA

47d

About The Position

We're seeking a results-oriented Senior Growth Marketing Manager, Builders to drive user activation and adoption of Airtable. You'll own the post-signup journey for both new users and existing builders, turning initial curiosity into lasting engagement, cultivating champions, and ultimately generating sales-ready opportunities for our sales-led GTM motion and pipeline generation. In this role, you will design and run growth experiments that guide builders through their AI journey, from discovering their first AI-powered use case to scaling advanced workflows and becoming champions of Airtable. You will shape how the next generation of builders adopts AI by creating the moments of "wow" that turn curiosity into confidence and confidence into lasting impact. This is an opportunity to inspire thousands of builders to unlock the possibilities with AI in Airtable and, in doing so, fuel the company's next wave of growth.

Requirements

A growth marketer with 6-8+ years of experience in lifecycle, growth, or demand generation, ideally in a SaaS or PLG environment.
Skilled in activation and adoption marketing, with a track record of moving users from sign-up to sustained product usage.
Experienced in running growth experiments with Data teams and analyzing funnel metrics to inform strategy.
Analytical and data-driven: Skilled at connecting the dots across data sources and turning insights into clear stories that guide strategy and inspire action.
Strong storyteller who can create content and campaigns that showcase AI-powered use cases and inspire action.
Highly collaborative, with the ability to work across Product, Community, and Sales to deliver builder impact.
Comfortable managing multiple programs at once-evergreen campaigns, nurture flows, and live/on-demand education-while keeping a bias for speed and iteration.

Responsibilities

Own the Builder Journey:
Shape the strategy for how builders engage with Airtable, from building inspiring webinars to scalable campaigns that educate and activate.
Partner closely with Lifecycle and Marketing Operations teams to develop evergreen and triggered campaigns that help builders adopt AI-powered workflows and get more value from Airtable.
Innovate with our tech stack:
Explore and implement new ways to use marketing tools and automation to encourage adoption, deepen engagement, and deliver more personalized builder experiences.
Innovate and continuously test new growth channels, tooling, messaging, and creative approaches, ensuring the team stays ahead in a competitive AI landscape
Experiment and grow:
Design and test data-driven A/B experimentations to boost builder activation, engagement, and conversion into long-term champions.
Partner with Product and Data teams to align on activation experimentations, onboarding and education flows and lead sophistication programs.
Collaborate across teams:
Partner with Product, Product Marketing, Community, and channel teams to align programs with builder needs and ensure a seamless experience.
Measure and improve:
Track performance, uncover insights, and double down on what drives meaningful product growth.
Define and monitor growth KPIs across marketing and digital channels