Senior Growth Marketing Analyst

PlayStation Global
236d$134,200 - $201,400

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About The Position

We are seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our growth marketing programs. A successful candidate will have a deep analytical background and a proven track record to use data effectively to measure marketing forecasts and performance across owned and paid channels, have expertise in using audience data across different testing methods, and is intimately familiar with marketing platforms in the CRM and paid media space that create robust customer journeys. They will be able to regularly apply all these skills to develop creative approaches to an array of diverse challenges in partnership with multi-disciplinary teams across strategic, technical, and analytical areas that expand on our marketing programs and practices.

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