Senior Growth & Lifecycle Marketing Manager

Sweatpals • Austin, TX

85d

About The Position

At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs. Backed by a16z Speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features. We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences. Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million-dollar businesses. Hosts use our platform to run their business - from ticketing and memberships to marketing tools. As we scale, growth and lifecycle marketing play a critical role in turning this mission into sustainable business impact. You’ll help build and optimize the systems that connect Pals to their next experience - and make Sweatpals a habit, not a one-time event.

Requirements

• 5–8 years of experience in growth, lifecycle, or performance marketing, ideally in a high-growth consumer tech or marketplace environment
• Proven track record of driving measurable GMV, retention, or revenue growth
• Experience running multi-channel campaigns and building automated lifecycle journeys
• Strong understanding of analytics, experimentation, attribution, and performance reporting
• Hands-on experience with landing page optimization, SEO, and localized GEO growth strategies
• Experience with tools like Customer.io, Braze, GA4, Mixpanel, Amplitude, or HubSpot

Nice To Haves

• Deeply data-driven - you’re comfortable digging into metrics, segmenting users, and finding insights fast
• Strong understanding of performance levers across Meta, TikTok, Google, and influencer channels
• Expert in CRM and lifecycle systems - segmentation, automation, and personalization
• Strategic thinker with tactical range - you can design a roadmap, launch tests, and move fast
• Excellent cross-functional collaborator - you communicate clearly and work well with product, design, and brand teams
• Highly organized, reliable, and thrives in a fast-paced startup environment

Responsibilities

• Own the end-to-end growth and lifecycle funnel - from first touch to repeat purchase
• Design and execute lifecycle campaigns (email, push, SMS, in-app) that drive activation, retention, and reactivation
• Build, test, and optimize paid and organic acquisition loops across Meta, TikTok, Google, and emerging channels
• Create automated, personalized journeys that guide users from first event → second → community regular
• Lead landing page optimization and experimentation to improve conversion rates and GMV per user
• Own SEO and GEO growth strategies, ensuring Sweatpals ranks and scales across new cities and fitness verticals
• Partner with product and design to develop growth-oriented features, referral loops, and onboarding flows
• Analyze performance data, identify bottlenecks, and prioritize experiments with the highest impact on retention and revenue
• Build internal dashboards and reporting systems for marketing performance, funnel efficiency, and lifecycle health
• Manage growth and lifecycle budgets - ensuring efficient spend and strong ROAS
• Collaborate closely with leadership on city-level and national growth strategies tied to company OKRs
• Mentor junior team members and contribute to an experimentation-driven, high-velocity culture

Benefits

• Full medical, dental, and vision insurance
• Flexible PTO and remote-friendly policy
• Monthly fitness & wellness allowance
• Team workouts, IRL events, and early access to new Sweatpals tools

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1-10 employees