Senior Growth Enablement Specialist – Public Sector

ICF • Reston, VA

15d • Remote

About The Position

ICF is seeking a skilled Senior Growth Enablement Specialist to support our State & Local market growth across the Energy, Environment & Infrastructure (EEI) group, which includes four lines of business—Disaster Management; Utility Programs & Services; Climate, Energy & Transportation; and Environment & Planning—and focuses on helping governments strengthen resilience, improve community outcomes, and access historic levels of public-sector funding. Sitting within the Growth, Enablement & Analytics (GE&A) team, the ideal candidate will have a strong background in marketing professional services, ideally within the public sector, and proven ability to position and clearly articulate value propositions. In this role, you will shape how we position our capabilities to State & Local government buyers by orchestrating cross‑functional inputs to develop compelling, story-driven sales materials and training materials that help sellers pursue and win high impact public sector work. This is a unique opportunity to apply your skill in structuring and enriching content to tell a compelling story to develop sales enablement collateral and strategies that equip active sellers nationwide with the resources and training that drive awareness, adoption, and growth of our public sector solutions. You will collaborate closely with business development, marketing, capture, and delivery teams to create clear value propositions and build standardized assets that translate complex offerings into narratives that resonate with public sector clients. Your work will accelerate ICF’s ability to win new State & Local contracts—advancing community resilience, emergency preparedness, climate adaptation, and infrastructure modernization efforts across the country.

Requirements

• 4+ years of experience in marketing, sales and/or growth enablement, preferably within the state and local sector.
• 3+ years of experience interviewing technical subject-matter experts to develop persuasive sales collateral.
• Experience developing or executing marketing or sales‑enablement strategies, campaigns, or programs that support business development or revenue growth.
• Experience crafting and positioning value propositions for external audiences.
• Experience managing multiple concurrent projects, deadlines, and cross‑functional stakeholders.

Nice To Haves

• Bachelor's degree in marketing, business, public policy, communications, or a related field.
• A passion for public service, equity, and delivering impact through mission-driven work.
• Ability to distill complex information into compelling, big‑picture narratives for diverse audiences.
• Knowledge of state and local government procurement processes, public‑sector contracting vehicles, and major funding programs (e.g., FEMA grants, CCI programs, IRA‑funded initiatives).
• Experience working in a matrixed consulting or professional services environment.
• Understanding of the competitive landscape in public‑sector consulting, including key players, teaming models, and differentiators.
• Familiarity with insight‑selling frameworks (e.g., Challenger Sale, Solution Selling, Value‑Based Selling, MEDDIC).

Responsibilities

• Collaborate with your manager and Business Development to develop a 3-year sales enablement roadmap for the State & Local Government Initiative and turn it into a tactical execution plan.
• Act as a central resource across four lines of business (UPS, Disaster Management, Climate, Energy & Transportation, and Environment & Planning), collaborating with cross‑functional teams—including Corporate Marketing, subject matter experts, and Business Development—to develop state and local enablement messaging that clearly articulates ICF’s value propositions and differentiators in ways that resonate with buyers.
• Create compelling sales enablement collateral, including internal training materials and external-facing brochures, case studies, and presentations, to effectively communicate product or service benefits and features.
• Develop editable PPT graphics and slides that simply convey complex ideas, features, processes, and other information to improve our sales content (pitch decks, proposals, etc).
• Solicit feedback and monitor and analyze collateral performance to provide insights and recommendations for continuous improvement.
• Evaluate existing storage practices and work with your manager to standardize and maintain a Sales Enablement Library, ensuring all sales materials and past performance are current and easily accessible for future sales needs.
• Maintain situational awareness of state-level policy developments, funding streams, and regulatory priorities—along with broader industry trends and best practices—to ensure our sales enablement efforts remain innovative, effective, and aligned with evolving market conditions.
• Contribute to a learning culture that promotes collaboration, knowledge-sharing, and sales excellence.
• Teach us something new! We know the best ideas often come from outside, from people who are willing to look at things differently.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level