Senior Growth Analyst

Thesis•New York, NY

57d•$80,000 - $100,000•Hybrid

About The Position

We are seeking a data-driven and results-oriented Senior Analyst to join our growth marketing team across both the Thesis and Stasis brands. As our Senior Analyst, you will be responsible for the day-to-day execution and optimization of our paid advertising campaigns across Facebook and Google, with the opportunity to explore and scale new acquisition channels as we grow.

Requirements

2-4 years of hands-on experience managing paid media campaigns, with demonstrated expertise in Meta Ads Manager and Google Ads (Search, Display, Shopping, Performance Max).
Proven track record of managing significant monthly ad budgets and achieving strong performance metrics (ROAS, CPA targets, CAC efficiency).
Deep understanding of paid media fundamentals including campaign structure, bidding strategies, audience targeting, conversion tracking, and attribution modeling.
Strong analytical skills with proficiency in tools like Excel/Google sheets, and data visualization tools for performance analysis and reporting.
Self-starter mentality with ability to work independently, prioritize competing demands, and meet deadlines in a fast-paced environment.
Excellent attention to detail and commitment to maintaining campaign quality and data accuracy.
Strong communication skills with the ability to present campaign performance and recommendations to cross-functional stakeholders.
Curiosity and enthusiasm for testing new channels, strategies, and technologies to drive growth.
A passion for data-driven decision making and continuous optimization.

Nice To Haves

Experience in DTC, e-commerce, or health/wellness industries is a plus.

Responsibilities

Manage and optimize paid media campaigns across Meta (Facebook/Instagram) and Google Ads platforms, including campaign setup, bid management, budget allocation, and performance monitoring.
Execute A/B and multivariate tests on ad creative, copy, landing pages, audience segments, and bidding strategies to continuously improve campaign performance and ROI.
Monitor daily campaign performance, analyze key metrics (ROAS, CPA, CTR, conversion rates), and make real-time optimizations to maximize efficiency and scale.
Collaborate with the creative team to develop compelling ad concepts and provide performance-based feedback to inform future creative development.
Build and maintain comprehensive performance reports and dashboards, translating data into actionable insights for stakeholders.
Stay current on platform updates, new features, advertising policies, and industry best practices to maintain competitive advantage
Identify and test new paid media channels (Pinterest, YouTube, programmatic, etc.) to diversify our acquisition strategy and unlock new growth opportunities.
Work cross-functionally with growth, product, and analytics teams to align paid media initiatives with broader marketing objectives and business goals.
Manage vendor relationships with ad platforms, agencies, and technology partners as needed.

Benefits

Competitive compensation with an exceptionally generous equity package
Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
HSA, FSA and pre-tax commuter benefits for parking and transit
Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
401k to help you plan for the future
Flexible PTO because we respect the need for work/life harmony
$100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
Unlimited (yes, unlimited) Thesis nootropics
A strong emphasis on promoting from within and personal development
A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
Hybrid work model