Senior Group Manager, Consumer Lending Acquisition Marketing Planning (US)

TD Bank • Mount Laurel Township, NJ

100d • $110,760 - $178,880

About The Position

The Senior Group Manager, Consumer Lending Acquisition Marketing Planning leads a high performing team supporting multi-complex portfolios on the development and execution of Marketing strategy planning, annual portfolio planning and acts as a key contributor in influencing business operational decisions. As a people manager, this role is additionally accountable for continuing to grow the Marketing professionals to bring innovation to the business by providing on-going feedback and performance reviews, coaching and developing employees and ensuring performance management activities are undertaken and providing regular input into employee assessments and development plans to continue to bring innovation to the work produced by the Marketing and portfolio team(s). This role resides on the Consumer Lending Marketing Team. The Team overall supports lifecycle marketing for multiple TD AMCB lines of business including residential lending, credit card, and personal loan product portfolios. This role is a critical driver of awareness, consideration, and profitable new account growth at scale across consumer lending product portfolios - a top strategic priority for TD AMCB.

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 10+ years relevant experience.
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets.
• Knowledge of current and emerging competitor and market trends.
• Knowledge of risk management environment, standards and regulations.
• Ability to contribute to strategic direction of the function and provide advice to senior leadership.
• Ability to forecast initiatives and demand in order to develop annual strategic plan.
• Skill in managing budgets, P&L and resource allocation.
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives.
• Skill in talent development and performance management.
• Ability to exercise sound judgement in making decisions.
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills.
• Ability to work collaboratively and build relationships across teams and functions.
• Skill in using analytical software tools, data analysis methods and reporting techniques.
• Skill in using computer applications including MS Office.
• Ability to analyze, organize and prioritize work while meeting multiple deadlines.
• Ability to work successfully as a member of a team and independently.
• Ability to handle confidential information with discretion.

Nice To Haves

• In lieu of an undergraduate degree or relevant professional certifications, designations or equivalent, TD will consider those with a Bachelor's Degree and 7+ years of relevant experience.
• Credit card industry expertise.
• Understanding of MarTech, triggers, and journeys as well as data ecosystems to drive scale.
• Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines.

Responsibilities

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required.
• Oversees and leads a large and/or highly complex and diverse portfolio for an area of significant complexity, scope or risk, while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results.
• Leadership and approval of campaigns and oversight of marketing execution for all projects within portfolio, leadership role in all BU campaigns to ensure strategy execution, appropriate governance and stakeholder approvals are delivered.
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise.
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices.
• Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management/enterprise areas.
• Facilitates key strategic discussions and provides thought leadership to executive audience.
• Sets operational team direction and collaborates with others to execute on common goals.
• Focuses on longer-range planning for functional area (e.g. 12 months or greater).

Benefits

• Base salary and variable compensation/incentive awards.
• Health and well-being benefits.
• Savings and retirement programs.
• Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO).
• Banking benefits and discounts.
• Career development and reward and recognition programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree