About the position
CHANEL is looking for a Senior Group Director of Client Engagement & Communication to join the Client Touchpoints Team in New York. You will play a leading role in the amplification and evolution of our omni-channel client communication strategy across retail and Multi-Brand Retail. This role interfaces with cross divisional teams and is a key partner that will develop marketing initiatives, support brand vitality and create deeper relationships with new and existing clients in the Fashion Division. There is a strong focus on developing communication strategies, programs, and services to engage our various tiers of clients based on analysis and data insights. This role supports cross-channel communication plans (print, digital) and drives our marketing strategy in partnership with cross-functional teams. Strong marketing skills are essential for driving successful campaigns and meeting business objectives. Strategic vision, project leadership, effective communication and storytelling are key factors of success.
Responsibilities
- Develop and implement marketing strategies that align with Fashion Division priorities, to drive brand awareness, client engagement and business.
- Support key priorities, orchestrations, and strategic taskforces within the Fashion Division.
- Help drive the evolution of client communication & services across retail, lease & MBR to engage our various tiers of clients.
- Partner with the Client Intelligence on the segmentation strategy (CRM) and testing to deepen engagement among client segments, drive retention and improve decision making through data driven strategies.
- Responsible for direct mail & CRM strategy, budget, and analysis.
- Oversee direct mail execution.
- Forge meaningful relationships and work effectively across departments, functions, and 3rd party partners to develop communication strategies in support of all marketing initiatives.
- Supports cross-channel communication plans (print, digital) partnership with cross-functional teams.
- Oversee retailer communication plans and product discovery.
- Ensure comprehensive knowledge of products and collections.
- Collaborate with Product and Style Expertise teams to keep updated on image and business drivers.
- Maintain complex budgets and provide quarterly updates to finance.
Requirements
- Minimum 12+ years' experience.
- Bachelor's degree required.
- Leadership skills.
- Integrated Marketing, Media, Communication experience a plus.
- Experience with project management.
- Strong analytical and CRM skills needed to develop marketing strategy and drive business decisions.
- Creative problem solver & strong communication skills.
- Continuous learner.
- Strong written and verbal presentation skills.
- Client engagement/luxury consumer experience.
Benefits
- Wellbeing resources include dedicated paid time off for wellbeing.
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership).
- Generous paid time off policies to include vacation, holiday, sick and volunteer days.
- 401K and other incentives.
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program.
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking.
