Senior Graphic Designer

Brothers International • Rochester, NY

6d • Onsite

About The Position

The Senior Graphic Designer is responsible for contributing to the visual and creative identity of Brothers International and all the brands within its portfolio. This role requires strategic thinking and design expertise. The remit spans the breadth of internal communications, Ingredients Division and CPG Division initiatives produced by the Marketing Department across all channels.

Requirements

• Bachelor’s degree in Graphic Design, Visual Arts, or related field. An Associate degree with substantial relevant experience may be considered.
• Minimum of 5+ years of progressive experience in graphic design, with a strong portfolio demonstrating expertise in CPG and digital media.
• An exceptional design portfolio, showcasing a broad range of skills, innovative solutions, and a strong understanding of branding.
• Mastery of Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and advanced proficiency in Premier Pro and After Effects.
• Proven experience with digital 3D design software
• Proficiency with Microsoft Office Suite
• Superior time management, organizational skills, and efficiency in a fast-paced, deadline driven environment.
• Proactive and self-motivated leader with outstanding communication and presentation skills.
• Demonstrated ability to confidently present, articulate, and defend creative concepts
• Advanced understanding of visual composition, color theory, and aesthetic principles.
• Deep knowledge of fundamental design layout principles, typography, and information hierarchy.
• Comprehensive understanding of the printing process and meticulous file preparation for various print methods.
• Demonstrated ability to provide and receive constructive feedback, facilitating iterative design processes and achieving optimal outcomes.
• Ability to work independently, exercise sound judgment, and resolve complex design issues autonomously.

Responsibilities

• Collaborate strategically with the Marketing Director and Marketing team to translate marketing objectives into compelling concepts, impactful designs and result-driving campaigns. Actively drive ideation and innovation from self and from team.
• Support a brand identity that ensures optimal brand recognition and differentiation including logos, color palettes, typography, imagery, voice, tone, and overall art direction.
• Oversee and manage the design process for a diverse portfolio of projects from initial concept through final production, adhering to deadlines and consistently upholding the highest standards of quality. This may be self-directed and through oversight of others’ work. Proactively manage and optimize relationships and workflows with 3rd party vendors and external agency partners as needed to ensure seamless collaboration, efficient project delivery, and the highest quality output. Work through partner portals as needed.
• Develop Branded and Private Label product packaging from concept and mock-ups to production for new and existing product lines. This includes design, print-ready file preparation, vendor management and quality control. Utilize advanced 3D design and rendering software to create highly realistic 3D comps of CPG packaging and product concepts that are highly impactful in customer presentations. Ensure alignment with brand standards, regulatory requirements, customer expectations and always meeting or exceeding consumer expectations.
• Maintain brand consistency working in close partnership with the Art Director. Ensure consistency across all channels including but not limited to packaging, campaigns, digital and printed materials, advertising, website, social media, sales decks, tradeshow and in-store experiences.
• Mentor junior designers by providing constructive feedback, guidance and support needed to grow their skills, confidence and professional judgement. Oversee junior designers’ output and actively help them evolve into stronger creative professionals.
• Stay up to date on competitive landscape, emerging design trends, technological advancements and market opportunities to inform and shape creative strategies and executions. Leverage relevant findings in your work and in directing the work of others.
• Exercise and foster curiosity always seeking to identify learnings, ideas, tools and processes that elevate creative output and enhance team efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level