Senior Graphic Designer

Northwest Bank • Muncie, IN

104d

About The Position

Northwest Bank is seeking a creative, strategic, and detail-oriented Senior Graphic Design Lead to elevate our brand through compelling visual storytelling. This role is responsible for the strategy and execution of high-impact design across digital, print, out-of-home, financial centers, and other experiential formats—ensuring consistency with Northwest's brand identity and voice, For What's Next. As the Senior Graphic Design Lead within the marketing team, you'll manage design direction from concept through production, collaborating closely with internal stakeholders and agency partners at each step. Your work will directly influence customer perception, drive engagement, and support Northwest's strategic objectives. The ideal candidate will offer a portfolio of creative assets which demonstrate cross-channel and data-driven designs which led to measurable business impact.

Requirements

• Bachelor's Degree in Graphic Design, Visual Communications, Marketing or related field
• 6 - 8 years of directly related, progressively responsible work experience
• 6 - 8 years of experience developing creative assets with Adobe Creative Cloud, Canva or related software
• 3 - 5 years of experience with branding, typography, color theory, layout, web design, and accessibility standards
• 3 - 5 years of experience integrating digital and print design strategies

Nice To Haves

• Subject matter depth and breadth expertise required in developing integrated creative strategies across digital, print, and physical channels
• Subject matter depth and breadth expertise required in utilizing Adobe Creative Cloud, Canva, or related platforms to develop creative assets

Responsibilities

• Serve as the primary design lead, developing assets that visualize our brand identity and foster engaging experiences and business outcomes
• Lead design development for integrated campaigns – across print, digital, email, social media, and out-of-home content
• Partner with key stakeholders to conceptualize and execute creative that supports brand awareness, product adoption, customer experience, community presence, key events, and other moments that drive value for both customers and the organization
• Support the design execution of high-profile brand assets, such as annual reports, signage, internal presentations, and community materials
• Develop design layouts and templates which empower the scaled delivery of communications through sales team member networks
• Translate customer research and performance data into actionable creative and design strategies
• Monitor industry trends to ensure that creative strategies align with evolving customer needs and channel best practices
• Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations
• Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency
• Work as part of a team
• Work with on-site equipment

Benefits

• Competitive compensation
• Professional development opportunities
• Recognition for important work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees