Senior Graphic Designer, Performance Marketing, Homes.com

CoStar-posted 9 days ago
$81,000 - $109,000/Yr
Full-time • Mid Level
Onsite • Irvine, CA
5,001-10,000 employees
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Homes.com is hiring a digital-focused Graphic Designer to support the SEM/SEO Performance Marketing team. Reporting to the Homes.com VP of SEO/SEM, you will design high-performing display ads, paid social campaigns, email/CRM assets, and responsive landing page experiences. The right candidate combines strong visual craft with performance-oriented thinking, rapid experimentation, and a data-informed approach to creative. You thrive on analyzing performance metrics, optimizing creative output, and scaling successful campaigns. This role is ideal for someone who thrives in a fast-moving, experiment-driven environment where the impact of your work is visible and valued.

  • Concept, design, and deliver creative for paid search, paid social, native and programmatic display ads, CRM/email campaigns, and direct-response creative.
  • Develop creative variations and testing frameworks to support rapid A/B experimentation based on performance data and insights.
  • Produce motion assets (short-form video / GIFs) for social and programmatic placements.
  • Build and maintain creative templates and platform-specific spec guidelines for rapid iteration.
  • Ensure all assets meet technical requirements, brand standards, and accessibility fundamentals (e.g., alt text, legible type sizes on small ad units).
  • Partner with creative lead, marketing stakeholders, and channel specialists to deliver beautiful, functional, conversion-focused creative.
  • Present concepts, executions, and rationale clearly, and execute final production, variation builds, and resizing.
  • Work in partnership with multiple advertising vendors such as Google, Microsoft, Yahoo, and Taboola to assess their supported ad formats and develop innovative creative units that optimize ad delivery.
  • Bachelor’s degree from an accredited, not-for-profit, in person, University or College
  • 5+ years of experience designing performance marketing, growth, or direct response advertising (in-house or agency).
  • Strong visual design fundamentals: typography, composition, hierarchy.
  • Demonstrated ability to translate a KPI or performance insight into a new creative execution.
  • Hands-on experience building assets to platform technical specs (Google Ads, Meta, DV360, programmatic, email platforms) and building responsive landing pages.
  • Fluent in Adobe Creative Suite, Figma, and After Effects.
  • Strong written and verbal communication, and able to present and rationalize creative decisions rooted in performance outcomes.
  • Highly organized with the ability to manage competing priorities, ship fast, and maintain high creative standards under tight timelines.
  • A track record of commitment to prior employers
  • Experience working with generative AI creative workflows to ethically scale variations.
  • Familiarity with SEO-driven visual content (infographics, link-building assets etc ).
  • Basic HTML/CSS understanding for performance-oriented visual executions.
  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
  • Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
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