Senior Go-To-Market Specialist, IMDb Ad Specialists

Amazon • Santa Monica, CA

1d • Onsite

About The Position

IMDb is the world's most popular source for movies, TV shows, and celebrities, reaching more than 250 million monthly visitors worldwide. IMDb is seeking a Senior Go-To-Market Specialist who can develop and execute global go-to-market strategies from end-to-end; inclusive of customer-facing insights and narratives, compelling marketing assets and innovative packaging solutions. The ideal candidate for this role can think strategically and analytically. You will use your creative capabilities to bring unique digital advertising offerings and sponsorships (e.g. Oscars, Emmys) to market to drive acquisition and retention. You will extract insights to identify customer needs and new revenue opportunities to inform the development and iteration of IMDb’s ad program. The IMDb Ad Specialists Team is a dedicated team of Sales and Go-To-Market Specialists focused on developing compelling advertising packages and strategies to enable sales and drive demand of IMDb’s ad solutions. The team leads with customer obsession, laser-focused on growing the advertising business while growing as individuals. They thrive in a collaborative environment, working harmoniously across multiple partner teams to deliver for customers, with a vision to exceed revenue goals and delight clients by identifying and overcoming obstacles with a solution mindset.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to drive improvements
• Knowledge of general AI tools

Nice To Haves

• Experience in entertainment, brand or production entity
• Knowledge of Amazon devices and the Amazon ecosystem
• Demonstrated ability to influence product development through customer feedback

Responsibilities

• Develop and execute go-to-market strategies that showcase IMDb’s capabilities, working backwards from seller needs to drive product awareness, adoption, and retention
• Own IMDb’s sponsorship program from package creation through flawless campaign delivery
• Partner with internal stakeholders (e.g. product, program, events, legal/PR) to translate IMDb’s capabilities into customer-facing narratives that resonate with sellers across diverse marketplaces
• Empower sales by creating and managing an ad solutions toolkit inclusive of compelling marketing collateral, launch announcements, case studies, vertical insights, sizzle reels, etc.
• Capture and provide customer feedback to inform prioritization and innovation for product roadmaps, betas, sponsorships and creative formats
• Partner with Insights and Analytics team on data that strengthens the IMDb value proposition
• Develop insights and enhanced positioning that keeps IMDb competitive in the rapidly evolving AI assistant space

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed