Senior Global Account Based Marketing Manager

HireRight•Nashville, TN

19h

About The Position

We are looking for an experienced and high-performing Senior Account-Based Marketing Manager (ABM) to join the Global Marketing team at an exciting time in our growth. Reporting to the Strategic Marketing Director, you’ll play a critical role in growing our ABM function, a key area of focus for our business. You will be responsible for implementing high-impact and scalable ABM programs to drive enterprise account acquisition and expansion across multiple regions to accelerate pipeline generation. In particular, you will focus on driving the ABM strategy, enabling Sales on how to leverage the ABM program and managing overall program performance. To be successful in this role, you have strong commercial acumen with a proven track record of driving ABM program in a B2B corporate environment. You are highly experienced in partnering with a large global network of Sales, Account Management and Marketing stakeholders to build target account plans, execute and measure ABM campaigns, and meet marketing pipeline targets. You are well versed in sales enablement and performance management for ABM-centric programs. You are also competent in fostering collaborative partnership with global marketing agencies to leverage their expertise to drive ongoing success. This newly created role is an exciting opportunity for driven and passionate marketers to serve as a key advocate for ABM to transform our business and make an impact.

Requirements

Bachelor’s degree in Marketing, Business, or related field
7-10 years of experience in enterprise B2B integrated marketing
3+ years in ABM-focused roles or ABM-certified
Proven success in developing and executing ABM programs that drive pipeline growth
Proactive self-starter with strategic and growth-mindset
Strong understanding of the marketing and sales funnel, buyer’s journey stages, and pipeline metrics
Experience with ABM, Marketing Automation, CRM platforms (Salesforce, Bombora etc.) required
Analytical with acumen to track key performance metrics and interpret data to drive decision-making
Exceptional project management and detailed-oriented in execution
Excellent verbal and written communication skills
Strong interpersonal skills with the ability to influence and collaborate with stakeholders at all levels
Experience working with global team members across NAM, EMEA and APAC
Occasional international travel may be required

Responsibilities

Global Market Understanding: Analyze and understand the complexities of the global Enterprise market, identifying trends, pain points, and opportunities for engagement.
Strategy Development: Collaborate with our marketing agency to design and implement a comprehensive ABM plan that targets high-value accounts and aligns with overall marketing and sales objectives.
Target Account Identification: Analyze market data to identify and prioritize key accounts for ABM efforts, ensuring alignment with business priorities based on market potential and strategic fit.
Program Execution and Adaptation: Lead the rollout of multi-channel marketing programs (email, digital, content, events) and adapt strategies based on real-time performance metrics and market feedback.
Content & Sales Enablement: Work with Content Strategists and agency to develop content distribution plans across marketing channels (social networks, paid ads, blog, display, web and email) and sales enablement assets that lead to pipeline acceleration in our ABM campaigns.
Stakeholder Collaboration: Work closely with GTM teams to understand account needs and pain points, ensuring alignment on messaging and strategies to maximize account engagement.
Marketing Operations: Work with Global MarOps and Sales Ops teams to develop end-to-end processes and best practices for GTM activation and performance tracking.
Analytics and Reporting: Utilize data analytics tools to measure and report on the effectiveness of ABM campaigns, using insights to refine strategies and improve ROI.
Budget Management: Oversee ABM budget allocation, ensuring effective use of resources to maximize ROI.
Market Research: Stay informed about industry trends, competitor strategies, and market dynamics to refine ABM strategies and tactics.
Marketing Transformation: Contribute to broader marketing transformation efforts by integrating innovative approaches and best practices into and from ABM strategies.
Program Advocacy: Serve as a key champion for ABM, promoting its value across the business to maximize its impact on revenue growth.