Senior Full Stack Engineer, Marketing

Ripple•San Francisco, CA

34d

About The Position

Ripple is looking for a Senior Full Stack Engineer, Marketing to join our growing Design & Marketing Engineering team. You'll play a critical role in shaping, maintaining, and scaling Ripple's marketing web ecosystem - building dynamic, performant, and globally scalable experiences that elevate our brand and empower our internal teams. This role is ideal for an engineer who's passionate about modern web architecture and thrives at the intersection of design, marketing, and technology. You'll collaborate daily with digital designers, brand designers, integrated marketers, and content teams - architecting solutions that are elegant for users and maintainable for the business. You'll lead by example through hands-on coding and thoughtful architecture - participating in the technical direction of Ripple's marketing sites (including, but not limited to, our evolution of Next.js + Sanity + Vercel stack into a fully dynamic, CMS-driven platform).

Requirements

8+ years of professional web development experience, including full-stack or front-end leadership roles.
Deep expertise in modern JavaScript and React (Next.js 13+ preferred, ideally App Router + Server Components).
Hands-on experience with headless CMSs, especially Sanity (schema design, GROQ queries, content APIs, custom inputs, etc.). Experience with Contentful or similar systems is also valuable.
Strong understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare, etc.).
Familiarity with TailwindCSS, TypeScript, Node.js, and REST/GraphQL APIs.
Proven experience building scalable, component-driven design systems and integrating them with CMS-driven architectures.
A passion for bridging design and engineering - you value aesthetics, UX, and content as much as code quality.
Experience working with cross-functional creative teams, translating abstract marketing or design goals into reliable, production-ready implementations.
Excellent communicator and collaborator; able to lead discussions across disciplines and advocate for technical best practices.
Strategic problem solver who's comfortable owning complex systems end-to-end - from DevOps to browser debugging.

Nice To Haves

Experience with Vercel edge functions, Sanity Studio customization, or live preview integrations.
Familiarity with A/B testing frameworks (e.g., VWO, Optimizely) and analytics tools (GA4, Segment, Amplitude).
Understanding of web security, SEO, accessibility (WCAG), and web performance metrics.
Prior experience in marketing engineering, design systems, or brand website ecosystems.
Contributions to open-source projects or public demos showcasing modern front-end craftsmanship.

Responsibilities

Own and evolve the architecture of Ripple's marketing web platform - leveraging Next.js (App Router), Sanity, and Vercel to deliver fast, dynamic, and flexible experiences.
Lead full-stack feature development from concept to deployment - collaborating closely with Design, Marketing, and external development partners.
Design and implement scalable CMS schemas and APIs in Sanity to support modular, flexible content creation and page building.
Develop reusable, performant front-end components in React/TypeScript, aligned with Ripple's brand and design systems.
Continuously improve site performance, accessibility, and technical SEO using modern best practices and data-driven insights (Lighthouse, Web Vitals, etc.).
Streamline the development workflow - optimize CI/CD pipelines, preview environments, and local builds using Vercel and related tooling.
Define and enforce coding standards, documentation, and architecture guidelines to ensure long-term maintainability and consistency.
Mentor and collaborate with cross-functional partners, helping designers, marketers, and content teams better understand what's possible with our platform.
Evaluate and integrate third-party tools and APIs (analytics, experimentation, personalization, search, etc.) in partnership with marketing operations and product teams.

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