Senior Field Marketing Manager, SMB - US

Remote

2h•Remote

About The Position

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work! What this job can offer you This is an exciting time to join Remote and make a significant difference in the global HR-tech space as Senior Field Marketing Manager, SMB - US. We are seeking a seasoned marketing professional to lead the strategy and end-to-end execution of integrated marketing programs for our US Small and Medium Business (SMB) segment and sales teams. In this high-visibility role, you will partner closely with SMB sales leaders, demand generation teams, partner marketing, and product marketing to design and execute programs that drive pipeline growth, accelerate deals, and deepen customer engagement specifically within the SMB market.

Requirements

Several years of relevant experience in B2B marketing, preferably within a high-growth environment, with a proven track record in field marketing or demand generation
Demonstrated success in creating significant results on sales opportunity pipeline creation through a mix of marketing activities highly aligned with sales goals
Deep understanding of the SMB segment and relevant experience within the Start-up, SaaS, HR-tech, or Fintech space
Expertise in modern marketing tactics and the ability to leverage them to create sustainable lead generation streams
Strong financial acumen, including structured planning, budget management skills, and an ROI-driven mindset
Exceptional proactive, self-starter approach and a relentless focus on high delivery and practical execution
Proven ability to collaborate effectively with numerous internal and external stakeholders (Sales, Product, Partners, etc.)
Possesses a strong growth mindset where agility is a core principle of your work style.
Knowledge of HubSpot, Salesforce, Monday.com, or similar software, and experience with Growth Marketing methodologies.
Native proficiency in English (written and verbal communication)

Nice To Haves

It's not required to have experience working remotely, but considered a plus.

Responsibilities

Serve as the dedicated marketing liaison to the SMB Sales leadership, translating regional priorities, account needs, and revenue goals into cohesive, data-driven field marketing strategies and actionable execution plans.
Own and continually refine the US SMB marketing strategy, ensuring a clear, localized plan that effectively reaches target audiences and aligns with overarching commercial objectives.
Drive and execute measurable demand and field marketing programs across all SMB Industry Segments to ensure robust MQL and sales opportunity pipeline creation. This includes comprehensive activities such as digital performance marketing (in collaboration with teams), targeted outbound programs, executive dinners/roundtables, account-specific events, regional campaigns, and targeted account programs.
Oversee and optimize targeted sales enablement and nurturing programs, including post-event follow-up campaigns, automated nurture tracks, direct mail, effectively leveraging product and solutions marketing content.
Collaborate with the Customer Success and Customer Solutions teams to develop compelling local case studies and testimonials that support sales and marketing initiatives.
Establish clear Marketing KPIs, rigorously track and analyze performance data, and report results to senior stakeholders, continually using insights to develop and optimize the effectiveness of all marketing activities.
Support regional brand awareness creation and maintain close collaboration with the Communications/PR team to ensure message consistency and amplify local success stories.