Senior Field Marketing Manager, LATAM

Recorded Future • Austin, TX

182d

About The Position

With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! The role: You’ll develop and execute the marketing strategy in collaboration with sales leadership to establish a plan to exceed pipeline targets. You’ll roll-out inbound and outbound demand generation and pipeline acceleration programs across the LATAM region – including events, integrated digital campaigns, paid advertising programs, account-based marketing, lead nurturing, thru-partner campaigns, and customer advocacy activities.

Requirements

• 5+ years experience in field or similar marketing role, cybersecurity experience preferred
• Proven ability to plan and execute strategic campaigns
• Strong communication skills, able to build and maintain relationships
• Self motivated, proactive thinker
• Strong team player, with the ability to work with multiple stakeholders
• Demonstrated analytical, organizational, negotiation, and project management skills
• Willing to travel (~20 - 30%)
• SFDC, HubSpot knowledge a plus

Responsibilities

• Set regional field marketing strategy in partnership with sales and channel teams
• Create demand through various marketing tactics including integrated campaigns, conferences and local events, account-based marketing (ABM) programs, industry-specific campaigns, joint channel and tech alliance marketing activities, and more
• Monitor and report on campaign results and effectiveness, including ROI, and recommend changes as needed
• Collaborate and optimize communication with Corporate/Product Marketing and Demand Generation on successful strategies for increasing event participation, revenue growth, and community awareness
• Ensure that content is aligned with corporate go-to-market messaging and positioning
• Work closely with partnership teams to identify and cultivate partner relationships
• Execute on general event logistics as needed (venue search, marketing invites, staffing, onsite coordination, etc.)
• Manage prospect lists between the company's CRM and marketing automation databases and vendors' progress (export and import)
• Manage vendors assisting with demand generation such as content syndication groups, graphic designers, fulfillment agencies
• Coordinate initiatives across internal teams and vendors
• Provide regional assistance to marketing initiatives as required
• Provide feedback to relevant stakeholders based on sales and prospect feedback

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees