Senior Field Marketing Manager (Enterprise SLED East)

Verkada•Tampa, FL

6h•Hybrid

About The Position

As a Verkada Field Marketing Manager you are the CMO for our Enterprise SLED East business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of the Enterprise SLED East sales segment and owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our SLED business. We are looking for candidates to work out of our NYC, Philly, or Tampa offices when they are not traveling.

Requirements

7-12 years of B2B marketing experience; public sector marketing experience preferred but not required
Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
Proven ability to act as an advisor and peer with sales leadership
Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
Proven track record executing creative or out-of-the-box event and demand generation programs
Willingness to travel 30-40% of the time (1-2 days a week on average)
Inbox 0 mentality

Responsibilities

You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets
Execute best-in-class regional and local campaigns, both direct and with partners, including Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals
Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
Work with channel marketing to develop our channel partners overall marketing and customer engagement approach
Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our SLED segment

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits