Senior/Executive Marketing Manager (Econ, Math, & Stats)

Macmillan

52d • Remote

About The Position

At Macmillan Learning, we're committed to driving innovation that transforms
education. We seek team members who thrive on pushing boundaries, envisioning
future possibilities, and building solutions that make a lasting impact. Whether
you're a Pioneer shaping bold new ideas, a Builder turning possibilities into
reality, or a Stabilizer optimizing for success, you'll play a vital role in
advancing our mission. If you're excited by the prospect of testing new
technologies, implementing transformative strategies, and thriving in a
fast-paced, innovative environment, we’d love to hear from you! 

The Senior (or Executive) Marketing Manager, Field Marketing for Economics,
Mathematics, and Statistics is the bridge between Product, Sales and Marketing
and is responsible for designing and leading the strategies that connect the
three functions. This role ensures that sales teams are not only equipped with
the right tools and training, but also supported by a clear, coordinated
marketing strategy that drives pipeline growth and lead conversion. Unlike sales
specialists who focus on direct selling, Field Marketing Managers take a
strategic view—developing frameworks for handoffs, shaping go-to-market
approaches, and ensuring consistent, scalable coordination across teams. 

By engaging directly with the market through virtual and in-person events,
intentionally-selected on-campus interactions, and market intelligence gathering
activities, the Field Marketing Manager brings back insights that influence
product development, messaging, campaign activities, and directs sales
enablement strategies. This person plays a critical role in elevating
marketing’s impact on revenue by aligning the customer experience across mid and
bottom of funnel touchpoints, anticipating market shifts, and creating
innovative pathways to adoption and retention. This is a highly visible role
that turns frontline awareness into strategic advantage, ensuring Macmillan
Learning’s marketing and sales teams operate as one powerful, coordinated force.
This role does not have managerial responsibilities. 

We know that talented candidates sometimes hesitate to apply when they don't
meet every single qualification listed. We encourage you to apply if you're
excited about this role and believe you can contribute meaningfully to our team,
even if your background doesn't align perfectly with every requirement. We're
looking for people who are passionate about our mission and can bring valuable
perspectives to our work. Different experiences, skills, and approaches all have
the potential to strengthen what we do. If this opportunity interests you, we'd
love to hear how your unique background and abilities could contribute to our
team's success. We're committed to building a workplace where everyone can do
their best work and where diverse viewpoints are valued. We encourage all
qualified candidates to apply - we're excited to learn about the different ways
you might add value to our organization.

Requirements

• Bachelor's Degree.
• Minimum of 3 years of Sales or Marketing experience.
• Strong written and communication skills including the ability to lead through influence rather than direct management.
• Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams.
• Ability to analyze and synthesize data to identify and clearly articulate pathway(s) to implement new objectives.
• Ability to work independently and create goals and vision in ambiguous or new situations.
• Ability to quickly identify and respond to market trends.
• Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries.
• Strong presentation skills.

Nice To Haves

• 3-5 years of Sales or Product Training.
• Knowledge of PowerBI, Salesforce, and Gemini.
• Excellent communicator and cross-functional partner, great at building relationships.
• Experience with AI-supported marketing workflows, tools, and analytics.
• EdTech or Higher Ed Publishing experience .

Responsibilities

• Use and develop AI-supported workflows and tools to create and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts.
• Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team. Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts.
• Use and develop AI-supported workflows and tools create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges).
• Ensure sales team clarity on discipline and course-specific product value, features, and pedagogical insights.
• Develop Support channel partners with go-to-market strategies and co-selling approaches.
• Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers.
• Elevate discipline and/or course brand presence through targeted, live and virtual events , workshops, conference experiences.
• Foster strategic collaboration via user groups, and peer networking sessions and learning groups.
• Monitor and analyze sales pipeline and marketing campaign activity to make recommendations and execute plans to address coverage gaps including advising on sales-led targeted campaigns and effective follow-up.
• Provide lead updates and tracking metrics to ensure qualified leads are being provided to the sales team and develop scalable, efficient tools for sales follow-up on leads.
• Collaborate with program management and sales leadership to coordinate and execute, middle and bottom of funnel engagements (paid reviews, sales presentations, etc).
• Monitor, inform, coordinate, and support sales follow-up from these activities.
• Use both traditional and AI-enhanced marketing tech processes to monitor the competitive and discipline/course market landscape to identify new entrants, pricing shifts, and product developments.
• Track discipline and course trends including enrollment patterns, funding changes, and technology adoption and inform internal stakeholders with timely insights.
• Surface emerging national trends in institutional priorities and decision-making to guide discipline and/or course strategy.
• Document customer success stories, use cases, and best practices to strengthen campaign execution.
• Provide substantiated market feedback to product, program, and marketing teams on features, integrations, and platform needs.
• Analyze win/loss data to uncover positioning opportunities and competitive vulnerabilities, incorporating insights into sales messaging, training, and enablement.

Benefits

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level