Senior Events Program Specialist

Arctic Wolf • Eden Prairie, MN

13d

About The Position

We are seeking a Senior Events Program Specialist to lead the planning, coordination, and execution of Arctic Wolf’s trade show, conference, and industry-event programs. This role is responsible for creating high-impact event experiences that elevate brand presence, generate qualified pipeline, and enable sales success. The ideal candidate excels in logistics, thrives in fast-paced event environments, and brings a strategic mindset to measuring and improving event performance. This position is designed for an events marketer who combines creative booth and campaign strategy with data-driven operational excellence. You’ll develop and manage integrated trade show programs, streamline event processes, and leverage analytics to drive continual optimization. You will work closely with cross-functional teams including corporate marketing, product marketing, technical marketing, finance, and sales to translate event strategy into flawless on-site execution and measurable business outcomes.

Requirements

• 3–5 years of experience in tradeshow, event, or experiential marketing.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to travel up to 25–40% depending on event schedule.
• Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Ability to manage multiple events simultaneously under tight deadlines.

Nice To Haves

• Background in B2B marketing, technology, manufacturing, or relevant industry.
• Experience working with exhibit design firms and logistics providers.
• Familiarity with lead capture technologies and event analytics tools.

Responsibilities

• Develop comprehensive event plans, timelines, and budgets for all assigned trade shows and conferences.
• Coordinate booth design, signage, promotional materials, and branded assets.
• Work closely with vendors, agencies, and logistics partners to ensure timely setup and teardown.
• Secure booth space, sponsorships, ancillary events, meeting spaces, and registrations while managing contracts and invoicing.
• Collaborate with marketing and sales teams to create pre-show, during-show, and post-show campaigns including onsite ancillary events, threat briefings, panels, and meetings.
• Work with the demand marketing team to produce event-specific content such as email promotions, landing pages, social media posts, and sales collateral.
• Ensure brand consistency across all materials and experiences.
• Manage onsite tradeshow activities, including onsite staffing (booth, meeting space, ancillary events), lead capture processes, demos, and attendee engagement.
• Train booth personnel on messaging, product positioning, and engagement best practices.
• Maintain inventory of event materials and coordinate shipments.
• Oversee lead capture, qualification, and hand-off procedures to sales teams.
• Track performance of events including KPIs such as traffic, leads, opportunities, and ROI.
• Prepare detailed post-show reports and recommendations for improvement.
• Partner with product marketing, sales teams, and leadership to align event strategy with company goals and develop omni-channel campaigns.
• Work with creative teams to develop high-impact visuals and experiences.
• Monitor industry trends, competitor presence, and new opportunities for strategic events.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• RRSP and 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees