Senior Event Strategist - MN Hybrid or Remote

UnitedHealth Group•Eden Prairie, MN

10d•Hybrid

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. The UHG Events Center of Excellence (ECOE) is seeking a Senior Event Strategist to support the strategy, planning and execution of enterprise events that strengthen client engagement and advance business priorities. This role works closely with the Senior Director to ensure alignment with strategic goals, audience needs and enterprise priorities. The Senior Event Strategist contributes to event content and experience development by supporting speaker and VIP coordination, assisting with discussion guides and session narrative materials in partnership with business leaders, and helping develop clear and effective attendee communications. The role collaborates extensively with communications, marketing, creative and business stakeholders to ensure polished, cohesive and well-coordinated event experiences. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. This position follows a hybrid schedule with four in-office days per week.

Requirements

5+ years of experience in event strategy, event management, marketing or a related discipline
Experience supporting speaker management, content preparation and attendee communication development
Intermediate Proficiency in Microsoft Office (PowerPoint, Word, Excel, Teams, Outlook)
Proven solid writing skills, including ability to draft clear and concise event-related content
Proven solid collaboration and communication skills with comfort working across stakeholder groups
Proven ability to adapt to changing priorities and work with ambiguity
Proven ability to work occasional evenings or weekends to support key events
Proven ability to manage multiple workstreams, deadlines and details in a fast-paced environment

Nice To Haves

CMP or CMM certification, or interest in pursuing
Experience supporting enterprise-level or executive-facing events in the healthcare industry
Experience with virtual or hybrid event formats
Familiarity with event and project management tools or platforms
Strategic thinker with strong attention to detail
Effective collaborator who excels in a matrixed environment
Solid written communicator with content awareness and precision
Organized, dependable and proactive in problem-solving
Able to navigate ambiguity with composure and adaptability

Responsibilities

Event strategy and experiential planning
Drive assigned event initiatives and partner with the Senior Director on enterprise-level events, supporting agenda planning, content development, experience design and stakeholder coordination
Assist in defining event goals, milestones and success metrics, ensuring clarity across stakeholders and project teams
Contribute to development of content frameworks based on enterprise priorities, audience insights and segment leader objectives
Speaker, executive and VIP support
Coordinate outreach, preparation and communication for speakers and VIPs for assigned events
Prepare speaker briefing materials, bios, talking points and prep documents with direction from the Senior Director
Support VIP engagement activities, including preparation, scheduling and onsite coordination during major enterprise events
Maintain organized, accurate and up-to-date materials that support leaders and speakers
Content, discussion guide and communication support
Assist with the development of discussion guides, moderator questions, session outlines and narrative materials in collaboration with business partners and content owners
Draft attendee communications for assigned events and partner with communications and creative teams to ensure all materials are clear, aligned and on brand
Maintain templates and content assets for the event strategy team
Cross-functional collaboration and project coordination
Partner with marketing, communications, creative partners, event management and business partners to ensure smooth execution across all phases of the event lifecycle
Support end-to-end project management by tracking deliverables, managing timelines and ensuring alignment across stakeholders
Help maintain accurate project plans and ensure required materials, reviews and approvals are completed on schedule
Data, insights and continuous improvement
Assist with reviewing event data, attendee feedback and performance metrics to identify opportunities for improvement
Recommend enhancements to measurement approaches and reporting based on learnings and best practices
Monitor industry trends, audience behaviors and competitive approaches to inform recommendations for event content and experience design
Support to Senior Director and ECOE Leadership
Support special projects and department initiatives, as assigned
Assist in preparing executive-ready materials, including post-event summaries, insights, briefings and recommendations
Contribute to the development of scalable processes, templates and playbooks that strengthen the ECOE operating model

Benefits

In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.

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