Senior Enterprise Sports Marketing Manager
About The Position
The Opportunity Adobe is seeking a Senior Enterprise Sports Marketing Manager, to lead strategic activations across our premier global sports partnerships. Reporting to the Director, Enterprise Sports Marketing & Innovation and in close collaboration with the Sports Partnerships team, this role will drive end-to-end strategy and execution for select league and club partnerships, translating sponsorship assets into enterprise technology storytelling and revenue impact. Solutions will be focused on how Adobe technology is powering innovative use cases and helping sports organizations use AI to pioneer the next generation of digital fan experiences. You will have experience with Adobe’s enterprise solutions and integrated sports marketing campaigns (web, social, experiential events, digital, brand etc.) connecting these league cultural moments to the broader enterprise campaign initiatives and goals.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
- 10+ years of experience in enterprise marketing
- Track record with integrated marketing campaigns
- Experience working with large sports organizations
- Experience Implementing Adobe Technology, preferably with major sports leagues or large media/retail enterprise organizations.
- Adobe Analytics, Adobe Audience Manager (AAM), Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), Adobe Campaign, Adobe Commerce, Adobe Marketo, Adobe Target.
- Experience in managing cross-functional teams, with the ability to lead and influence without direct authority.
- Track record of thought leadership in digital experience, personalization, and/or sports marketing innovation
- Strong storytelling and executive-facing communication skills
Nice To Haves
- MBA preferred, or equivalent.
Responsibilities
- Serve as the day-to-day enterprise lead for assigned sports partnerships
- Translate sponsorship rights into enterprise pipeline-driving programs
- Build annual activation plans aligned to enterprise campaign priorities
- Integrated Enterprise Campaign Development: Lead the creation of new enterprise sports content including partner videos, case studies, storyboards and thought leadership.
- Develop multi-channel campaigns (digital, experiential, content, executive engagement, social, field enablement)
- Connect tentpole sports moments to enterprise narrative and AI innovation
- Drive development of custom technology use cases with leagues and clubs
- Lead program management across solution consulting, product, and partner teams
- Develop AI-forward storytelling that demonstrates real-world impact
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
