Senior Enterprise Analyst (Demand-Focused)

About the position

Digital Media Solutions is seeking a data-driven Senior Enterprise Analyst (Demand-Focused) to support our performance marketing initiatives by analyzing demand trends, optimizing campaign performance, and identifying revenue growth opportunities. This role will play a critical part in understanding consumer behavior, forecasting demand, and ensuring our marketing investments yield maximum ROI.

Responsibilities

• Analyze customer demand trends across various marketing channels (paid search, social, display, affiliate, etc.).
• Develop and maintain predictive models to forecast demand and optimize marketing spend.
• Collaborate with cross-functional teams to measure and improve campaign effectiveness.
• Track and report key performance indicators (KPIs) such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value).
• Provide actionable insights to optimize conversion rates, audience segmentation, and budget allocation.
• Conduct deep-dive analysis to identify high-value customer segments and opportunities for scaling marketing campaigns.
• Work closely with cross-functional teams to ensure alignment between marketing demand and supply capabilities.
• Build dashboards and reports to provide real-time insights into marketing performance.
• Present data-driven recommendations to leadership and key stakeholders.
• Support strategic decision-making with clear, concise, and impactful analysis.

Requirements

• 5 + years of experience in performance marketing analytics, demand forecasting, or a related field.
• Experience in reporting platforms such as Looker Studio (formally known as Google Data Studio), Tableau, Microsoft Power BI, Zoho Analytics, and Sisense.
• Strong analytical and problem-solving skills are essential for identifying trends, patterns, and opportunities for improvement.
• Proficiency in designing dashboards for reporting and analytics.
• Excellent communication skills are necessary for effectively communicating findings and recommendations to stakeholders.
• A strong understanding of business processes, operations, and industry trends is important for making informed decisions.

Benefits

• Medical, dental and vision insurance
• Wellness and mental health benefits
• Tax-advantaged healthcare accounts
• Financial and income protection benefits (Life insurance, short-term disability, 401(k))
• Paid Time Off (PTO), holidays and sick time off
• Remote worker assistance for wellness and home office