About The Position

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together. We are seeking a strategic and hands-on Senior Enablement Manager to design, deliver, and continuously evolve enablement for our Solution Engineering, Solution Architecture, and Customer Success Manager teams. This role is responsible for setting the gold standard for how customer-facing technical and post-sales teams ramp, deepen product mastery, and deliver exceptional customer outcomes with Webflow. This role sits at the intersection of role excellence and solution expertise. You will build scalable onboarding in partnership with our Revenue Enablement Onboarding Manager and ongoing enablement programs that blend Webflow product knowledge, technical acumen, and customer-facing skills, ensuring SEs, SAs, and CSMs are confident, credible, and effective at every stage of the customer journey. Our Solution Engineering, Solution Architecture, and Customer Success teams are critical to how customers experience and succeed with Webflow. This role directly shapes how these teams ramp, grow, and deliver value—driving stronger customer outcomes, higher adoption, and long-term retention. You’ll play a key role in scaling excellence across our most technical and strategic customer-facing teams. You’ll be a visible presence across these teams—especially during monthly in-person onboarding sessions at our San Francisco HQ and a trusted partner to Solutions and CS leadership.

Requirements

  • 5-8+ years of experience in Enablement, L&D, Solutions, Sales Engineering, Customer Success, or related GTM roles.
  • Strong understanding of technical and post-sales motions, including SE/SA and CSM workflows.
  • Proven ability to translate complex products into clear, compelling, role-relevant learning experiences.
  • Excellent facilitation and stage presence; comfortable leading sessions for small groups or large cohorts.
  • Experience designing VILT, in-person, and blended learning programs.
  • Highly collaborative, with strong cross-functional partnership skills.
  • Data-driven mindset with the ability to measure impact and continuously improve programs.
  • Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Responsibilities

  • Own the Solutions & CS Enablement Journey
  • Webflow product and platform knowledge
  • Solution positioning and technical storytelling
  • Customer lifecycle and use-case-driven workflows
  • Design and deliver a thoughtful, role-specific programs for SEs, SAs, and CSMs, with a strong emphasis on:
  • Blend VILT, self-paced learning, hands-on labs, and in-person sessions, including monthly facilitation at SF HQ for revenue new hires.
  • Partner closely with Product, Engineering, Sales, RevOps, and CS leadership to ensure onboarding content is accurate, current, and aligned to roadmap and GTM priorities.
  • Define clear ramp milestones, certifications, and readiness criteria by role.
  • Partner with Solutions & Customer Success Leadership
  • Serve as the strategic enablement partner to SE, SA, and CS leaders.
  • Equip managers with coaching frameworks, role-specific playbooks, and skill assessment tools to support ongoing development.
  • Establish tight feedback loops to identify skill gaps, product knowledge needs, and performance trends across teams.
  • Lead Ongoing Role & Solution Skill Development
  • Solution discovery and technical qualification
  • Architecture and implementation conversations
  • Demo excellence and solution storytelling
  • Value articulation and business outcomes
  • Customer onboarding, adoption, and expansion motions
  • Own post-onboarding enablement tracks that deepen both functional excellence and Webflow solution mastery, including:
  • Deliver continuous learning through workshops, certifications, practice sessions, shadowing frameworks, and micro-learning.
  • Partner with Product teams to translate roadmap updates into clear, actionable enablement for customer-facing roles.
  • Drive Cross-Functional Alignment & Best Practices
  • Collaborate closely with Revenue Enablement peers to ensure alignment across Sales, xDR, Partner, Solutions, and Customer Success enablement.
  • Partner with Product Marketing, Product, RevOps, and Leadership to reinforce broader GTM strategy through enablement.
  • Contribute to shared enablement frameworks, content standards, and measurement practices across the org.
  • Surface insights from the field to influence future product and enablement priorities.
  • Program Ownership & Enablement Operations
  • Own and maintain a high-quality library of enablement content for Solutions and CS roles.
  • Leverage LMS, enablement platforms, and knowledge tools to deliver scalable, measurable programs with fluency in AI.
  • Track proficiency, ramp progress, and performance impact.
  • Continuously iterate based on data, feedback, and evolving business needs.
  • Facilitation & Presence
  • Lead live training with confidence, clarity, and credibility—both virtually and in person.
  • Create an inclusive, hands-on learning environment that encourages participation, practice, and peer learning.
  • Model best-in-class facilitation, communication, and customer-facing behaviors.
  • Willingness and ability to travel to San Francisco HQ once per month.

Benefits

  • Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
  • Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
  • Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
  • Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
  • Wellness for the whole you. Access to mental health resources, therapy and coaching.
  • Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
  • Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
  • Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
  • Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
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