Senior Email Specialist

AbbVie • Mettawa, IL

281d

About The Position

The Digital Lab Senior Email Specialist is responsible for the day-to-day management, oversight, and optimization of a team of email specialists in the CRM Digital Lab, creating non-personal promotion and field communication emails. They also oversee onboarding, training, and leadership of the team reporting to the Associate Director, Email Product Owner.

Requirements

• Bachelor's degree in business or marketing or equivalent experience.
• 5-8 years of experience in CRM, Email, Digital, and 1:1 marketing.
• Minimum of 5 years of hands-on experience with enterprise-level marketing automation platforms such as Knak, SFMC, Figma, Photoshop, etc.
• Strategic thinking ability with a strong execution mindset to exceed stakeholder expectations and project goals.
• Ability to work independently and lead initiatives without day-to-day supervision.
• Excellent project management skills and the ability to handle multiple projects in a fast-paced environment.
• Strong client service skills and the ability to effectively communicate with both business and technical individuals.
• Expert knowledge of email creation, including HTML/CSS experience and email rendering tools.
• Excellent written, verbal, and interpersonal communication skills.
• Inquisitive mindset with strong analytical skills.

Nice To Haves

• Experience in digital marketing or interactive agency is a plus.
• Experience in the Pharma industry preferred but not required.

Responsibilities

• Hire, coach, and develop a team of email specialists, overseeing their iterative email creative work, A/B tests, and the Material Review Process.
• Expertly create emails using design best practices, HTML development, and testing approaches.
• Ensure quality assurance by testing rendering, link functionality, dynamic data elements, tracking setup, and content accuracy.
• Serve as the project originator for the Material Review Process and conduct functional testing in a highly regulated environment.
• Develop and enforce enterprise Material Review Process (eMRP) standards, templates, modules, and guidelines for all brands.
• Develop and implement a framework to document and share email expertise within the organization, promoting a test and learn approach.
• Create and maintain user guides and manuals for email creation and approval routing.
• Provide training to internal and agency partners based on their roles.
• Establish and maintain governance of email creation standards, collaborating with cross-functional teams to update guidelines regularly.
• Monitor and manage the performance of users and ensure adherence to business processes.
• Collaborate with vendors to identify and resolve issues and enhance email capabilities.
• Conduct weekly office hours to gather tool feedback, manage the product roadmap, and communicate product enhancements.
• Proficient in using graphic design tools, media, and/or technologies to create and iterate from an existing asset.
• Experience collaborating with teams to gather feedback and manage design projects that involve multiple iterations and refinements.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree