Senior Email Marketing Specialist
About The Position
The Senior Email Marketing Specialist will work with property and departmental leadership in the development and execution of all email marketing programs. This position will be responsible for coordinating and/or developing all necessary items to deploy an email campaign and be responsible for the optimization and measurement of their overall success. Schedule: Mon - Fri, 9:00am - 5:30pm, 100% on-site Primary Tasks: Collaborate with stakeholders to facilitate email development projects including content, graphic design, web, social, segmentation and analytics Manage email marketing and messaging content calendar; coordinate and prioritize marketing activities across multiple concurrent campaigns Develop and execute email marketing and messaging strategies Build, optimize, and measure the performance of email marketing campaigns Ensure email marketing automation programs are consistent with brand standards and in line with industry best practices Monitor and maintain an excellent IP reputation Participate in the campaign QA process, including proofreading, email rendering, and audience validation Perform duties as assigned.
Requirements
- Associate degree and one [1] year experience in working with email campaigns, OR [3] years of directly related experience in lieu of education.
- Advanced Microsoft Office skills including Excel
- Excellent written and verbal communication skills.
- Ability to perform data entry assignments, complete forms, documents, and written reports, analyze data and make sound recommendations
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Ability to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential information
Nice To Haves
- Experience with Adobe Photoshop preferred
Responsibilities
- Collaborate with stakeholders to facilitate email development projects including content, graphic design, web, social, segmentation and analytics
- Manage email marketing and messaging content calendar; coordinate and prioritize marketing activities across multiple concurrent campaigns
- Develop and execute email marketing and messaging strategies
- Build, optimize, and measure the performance of email marketing campaigns
- Ensure email marketing automation programs are consistent with brand standards and in line with industry best practices
- Monitor and maintain an excellent IP reputation
- Participate in the campaign QA process, including proofreading, email rendering, and audience validation
- Perform duties as assigned.
Benefits
- Free gym membership
- Free access to employee health clinic
- Free lunch for casino & resort associates
- Earned wages access once per week for hourly Associates
- Pet insurance
- Paid vacation / sick time
- Medical / Dental / Vision
- 401(K) with company match
- College tuition reimbursement
- Short-term disability, long-term disability, and family leave
- Employee assistance program
- Employee prescription program
- CNO Paid Life Insurance
- Teladoc
- On Site Dental Clinics (Jet Dental)
- On Site Mammogram Services
- Free diabetes and hypertension monitoring benefit (Livongo)
- Accolade- Concierge Benefits Program
- Wellness Program that equals savings on health insurance cost (Virgin Pulse)
- Maternity Care Program
- (Benefits provided by the Choctaw Nation are based on employment classification)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
