Senior Director, US Obesity – Pre-Launch

Pfizer • New York City, NY

1d

About The Position

The Senior Director, US Obesity – Pre-Launch serves as a senior commercial leader shaping US pre-launch commercial and marketing strategy for Pfizer’s obesity portfolio. This role guides strategic positioning, customer segmentation, launch marketing execution, and cross-functional integration ahead of commercial entry. Operates with high autonomy and strategic influence. As assets move through late‑stage development, this role will be accountable for leading the translation of clinical data, competitive dynamics, and evolving market conditions into a coherent and differentiated US commercial strategy, including product positioning, message development, and comprehensive go‑to‑market launch frameworks. The role emphasizes senior‑level strategic leadership—connecting evidence, insights, and stakeholder needs into robust, enterprise‑aligned launch strategies. In a highly matrixed environment, the Senior Director must demonstrate strong strategic judgement, operate with high autonomy, and lead cross‑functional integration across Marketing, Sales, Medical, Access, and Operations. This role is critical to ensuring that Pfizer’s obesity assets enter the US market with clear differentiation, strategic coherence, and executional readiness, and that key launch decisions are elevated and aligned through governance in a timely manner.

Requirements

• 12+ years in pharmaceutical marketing, brand strategy, or commercial roles.
• Demonstrated leadership shaping and executing pre-launch strategy.
• Deep understanding of US clinical, access, and policy dynamics.
• Strong executive communication and cross-functional leadership.

Nice To Haves

• Obesity/cardiometabolic experience preferred.

Responsibilities

• Lead development of US pre-launch marketing and brand strategy.
• Shape US customer segmentation and targeting across stakeholder groups.
• Integrate competitive intelligence, market research, and KOL insights.
• Lead development of foundational US brand strategic frameworks.
• Translate strategy into comprehensive Marketing readiness plans.
• Define HCP & consumer execution strategy, messaging, channels, spend.
• Lead go-to-market development with Sales, Medical, and Commercial Ops.
• Shape potential partnerships (e.g., digital health, pharmacies).
• Lead governance communication and ensure cross-functional alignment.

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director