Senior Director, U.S. Neutrogena Megabrand Advocacy & Commerce

Kenvue Brands LLC • Summit, NJ

108d • $214,200 - $302,400 • Hybrid

About The Position

Kenvue is currently recruiting for a Senior Director, U.S. Neutrogena Megabrand Advocacy & Commerce. Neutrogena is a dermatologist-recommended skincare brand and leader in the Skin Health & Beauty category. The brand is seeking a bold, modern marketer to lead the U.S. marketing strategy for this iconic Megabrand. As the Senior Director, U.S. Neutrogena Megabrand Advocacy & Commerce, you will own the full-funnel strategy and execution across social, influencer, partnerships, media, and partnerships — with a laser focus on driving relevance with the Gen Z and Hispanic consumer, fueling category growth, and placing Neutrogena at the center of culture. This is a rare opportunity to shape the next chapter of one of America's most iconic skincare brands. This highly visible role is ideal for a strategic, digitally fluent brand builder with a passion for culture-led marketing, strong cross-functional leadership, ability to move with agility and bring sound data-driven recommendations, and a proven track record of turning insights into breakthrough impact.

Requirements

• A minimum of a Bachelor's degree required.
• Proven track record of success in a senior advocacy and communications role in the beauty industry.
• A minimum of 12+ years of progressive experience in brand communications and advocacy, ideally in beauty or with brands that move at the speed of culture.
• Deep understanding of social, influencer, and digital-first campaigns that drive both brand consideration and business results.
• Excellent storytelling, collaboration, and leadership skills.

Nice To Haves

• Demonstrated ability to think strategically and translate vision into actionable creative plans.
• Excellent communication and presentation skills to effectively convey creative concepts and strategies.
• Passion for innovation and a keen eye for emerging trends in beauty and marketing.
• Spanish language proficiency.

Responsibilities

• Lead Brand Strategy & Omnichannel Activation: Develop and execute integrated brand plans across digital, social, media, PR, and shopper/POS to grow brand equity, household penetration, and market share — particularly among Gen Z and US Hispanic consumers.
• Drive Cultural Relevance: Build and activate a marketing strategy that enables always on conversation by identifying, aligning and executing on how Neutrogena can participate in cultural conversations.
• Own Social & Influencer Excellence: Oversee a high-performing social and influencer marketing strategy across influencer tiers that aligns with brand priorities, product launches, and other key moments.
• Deepen community and engagement across TikTok, Instagram, YouTube, and build new platforms such as Medium, TYB.
• Build a Modern Trade Marketing Capability: Develop and institute a new trade marketing competency that bridges brand strategy with customer activation.
• Create overall integrated retail plan, develop retailer-ready toolkits and execute flawlessly in an omnichannel environment.
• Collaborate Cross-Functionally: Partner closely with the global teams, customer strategy, PR media, sales and agency partners to ensure end-to-end alignment across strategy, storytelling, and execution in store and online.
• Deliver Performance & Measurement: Create and develop Neutrogena dashboard that allows the brand to monitor and deliver KPIs including search trends and ranking, organic social mentions, earned media value, media share of voice, household penetration, digital engagement, ratings & reviews.

Benefits

• Annual base salary for new hires in this position ranges: $214,200.00 - $302,400.00.
• Competitive Benefit Package including Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities.
• Kenvuer Impact Networks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree