Own day-to-day leadership of the enterprise systems roadmap across ERP, WMS/OMS, POS, CRM/sales tools, PLM, finance/accounting, and data/BI, translating operational strategy into scalable system capabilities. Lead implementations, upgrades, and migrations (NetSuite preferred) in transaction-heavy environments, drive on-time, on-budget delivery. Design and maintain integration architecture for omni-channel order flows including DTC e-commerce, retail, wholesale, BOPIS, ship-from-store, store-to-home, EDI, and 3PL connectivity. Establish and enforce master data management (MDM) standards, data governance, and documentation to ensure accuracy and a true single source of truth. Partner with functional owners to define requirements, map processes, and redesign workflows for system enablement. Lead change management for systems adoption: SOPs, training, help-desk enablement, and communication plans to ensure usage sticks. Manage external vendors, integrators, and technology partners; negotiate scopes, SLAs, cost controls, and performance outcomes. Ensure operational controls in systems: audit trails, access controls, backups, disaster recovery, and compliance with internal policies.