Senior Director, Subscriptions Pricing Strategy

Dow Jones • New York, NY

235d • $185,000 - $230,000

About The Position

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). The Subscription Marketing team is responsible for growing revenue and subscriber volume across Dow Jones brands, including The Wall Street Journal, Barron's, MarketWatch, and Investor's Business Daily. Within the Marketing organization, this role reports to the SVP, Marketing and Subscriptions Strategy and will work across the Subscriptions teams to meet revenue and volume goals. We are seeking a strategic and analytical leader to serve as Senior Director of Pricing Strategy for our Consumer Subscriptions team. In this role, you will oversee subscriptions pricing and packaging strategy across our digital and print subscription products. Working at the intersection of marketing, product, finance, and analytics, you will shape how we deliver value to subscribers while driving sustainable revenue growth in a rapidly evolving news media landscape. You will work in our midtown Manhattan office three days each week.

Requirements

• 15+ years of experience in pricing strategy, revenue management, or growth strategy, preferably in subscription-based media, SaaS, or digital publishing.
• At least 2 years of subscription pricing experience.
• Deep understanding of subscription economics, including CAC, LTV, ARPU, churn, and conversion funnel dynamics.
• Strong quantitative skills and proficiency in financial modeling and data analysis.
• Bachelor's degree in Economics, Business, or a related field required; MBA or advanced degree preferred.
• Familiarity with journalism business models, paywalls, and customer segmentation strategies in news media.
• Exceptional communication and presentation skills with the ability to influence at all levels of the organization.
• Collaborative mindset and a proven track record of thriving in a cross-functional environment.

Responsibilities

• Develop and own end-to-end pricing strategies for digital and print subscription products, including acquisition pricing, renewal pricing, promotional tactics, and bundling.
• Identify opportunities to improve subscriber LTV and ARPU through segmentation, dynamic pricing, and tailored offers.
• Design and execute A/B and multivariate pricing tests in partnership with Product, Data Science, and Marketing teams.
• Evaluate and evolve subscription tiers, bundles (e.g., digital-only vs. all-access), and introductory offers.
• Work closely with Finance, Product, and Retention teams to ensure pricing strategies are seamlessly implemented, measured, and optimized across the subscriber lifecycle.
• Monitor industry pricing trends, competitor offerings, and consumer willingness to pay.
• Model pricing scenarios and their impact on subscriber growth, churn, and revenue.
• Present pricing recommendations and performance results to senior leadership.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree