Senior Director, Strategic Communications

Coca-Cola•Atlanta, GA

About The Position

Focus, Scope & Impact: This role leads comprehensive strategies for both external and internal communications across the North America Operating Unit (NAOU) advancing The Coca-Cola Company's reputation as an industry leader and trusted corporate citizen. W ith responsibilities for internal and system communications, issues and crisis communications management, and corporate external communications , the role will collaborate across a North America system that includes employees, senior leaders, bottling partners, customers and a diverse network of stakeholders . The Senior Director II will oversee a team of eight communications professionals and serve as a key leader of the function, shaping and protecting the company’s reputation while driving proactive engagement with stakeholders . The position is accountable for: Corporate External Communications: Driving thought leadership and storytelling that reinforces The Coca-Cola Company’s role as an industry leader and trusted corporate citizen. Developing and executing integrated communication plans that advance awareness of the company’s business priorities, leadership position, innovation, sustainability and community impact. Colleague & System Engagement: Building a culture of informed advocacy by fostering ongoing communication with employees, senior leaders, and bottling partners, equipping them to become brand ambassadors for the company’s mission and values. Issues & Crisis Communications: Leading rapid- response strategies and messaging for emerging issues and crises, ensuring alignment across North Americ a , bottling partners, and PACS teams. The role will work hand in hand with the Consumer Communications leader to ensure a cohesive approach to all stakeholders and storytelling.

Requirements

15 years of experience in communications, media relations, issues/crisis management and employee engagement .
Strong experience in both agency and corporate environments
Proven track record of leading high-performing teams and managing complex, high-stakes communications challenges.
Strong ability to influence and negotiate with diverse stakeholders, including external parties with differing interests.
Expertise in digital and social media strategies for corporate reputation management.
Demonstrated ability to prioritize, collaborate, and innovate within a fast-paced, matrixed leadership structure.
Influencing

Responsibilities

Lead North America external communications efforts to proactively increase awareness and understanding of The Coca-Cola Company’s agenda with key audiences across the U.S. and Canada.
Build and maintain strong relationships with media, third-party organizations, and industry partners to amplify Coca-Cola’s voice on critical issues.
Oversee external messaging on business and industry issues.
Coordinate digital and social media strategies to engage stakeholders on key topics.
Serve as the primary lead for issues and crisis communications, providing strategic counsel and messaging guidance to senior leaders and cross-functional teams.
Act as a senior spokesperson and prepare executives for media engagements through coaching and content development.
Identify and manage thought-leadership opportunities for senior leaders, ensuring alignment with corporate priorities.
Build a two-way communication flow that ensures employees, bottlers, and cross-functional teams can engage and stay informed on the company’s latest progress, challenges, and aspirations.
Partner with Global External and Internal Communications and NAOU Consumer Communications to maintain consistency of messaging across all channels.
Measure and report on the reach and impact of communications initiatives.
Lead, mentor, and develop a high-performing team of eight – as well as the broader PACS function - fostering collaboration and building a strong talent pipeline.