Senior Director, Segment Marketing
About The Position
About our Team A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. About the Role The Senior Director of Segment Marketing is a strategic leadership role responsible for driving growth within a priority customer segment. Reporting to the VP, Academic Leader and Funder Audience Marketing, this role defines the global segment marketing vision and ensures execution aligns with business and revenue goals. You will lead the development and execution of global segment growth strategies that directly impact marketing-sourced bookings and overall sales growth. Leading a dedicated team, you will translate market insights and positioning into actionable go-to-market plans, delivering compelling, persona-driven messaging, campaigns, and sales enablement that support the full buying journey. This role requires a seasoned B2B marketing leader with strong executive presence, a collaborative mindset, and a proven track record of delivering results in a global, cross-functional environment.
Requirements
- 10+ years of B2B marketing experience, including 5+ years in senior leadership
- Proven success driving marketing-sourced pipeline and bookings
- Experience enabling sales teams with clear messaging, assets, and GTM guidance
- Deep expertise in segmentation, persona-based marketing, and complex buyer journeys
- Strong cross-functional leadership and executive communication skills
Responsibilities
- Drive segment growth in support of A&G’s growth ambition
- Define and execute global segment marketing and GTM strategies
- Translate positioning and insights into high-impact programs, campaigns, and sales enablement
- Own persona-based messaging, value propositions, and sales enablement frameworks
- Prioritize segment opportunities and align resources to highest-growth initiatives
- Partner closely with Product, Sales, Field Marketing, Strategy, and Comms
- Lead, develop, and inspire a high-performing segment marketing team
Benefits
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Optional Dental Insurance
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
