Senior Director, Sales

HealthFitness • Lake Forest, IL

6d

About The Position

We are looking for a Senior Director, Sales to join our Health Fitness Team. Responsible for identifying, pursuing, and closing new HealthFitness sales. Drives strategic growth by leading complex and high-value sales opportunities, solution development with multiple service lines, and executing on the go-to-market strategy. Demonstrates expertise in shaping solutions for customers to meet company objectives, manage concurrent sales cycles and influence the future HealthFitness go-to-market strategy.

Requirements

• Bachelors’ degree and 10+ years related B2B sales experience, or equivalent combination education and experience.
• Proven track record in selling solutions in fitness, wellness, injury prevention, or related industry, meeting or exceeding revenue goals and delivering on commitments in highly competitive environments.
• A self-starter with the ability to manage multiple, complex sales opportunities at various stages of the sales process while demonstrating effective planning, prioritization, and organizational skills.
• Proficient with CRM and other technology for timely entry of sales activities, lead, and opportunity management
• Excellent interpersonal communication, presentation, and negotiation skills, including the ability to build effective relationships at all levels.
• Strong listening and comprehension skills, including the ability to identify underlying client needs and translate those needs into tailored product and service solutions.
• Excellent problem-solving skills; demonstrating persistence, adaptability, and creativity.
• Strong product proficiency; ability to articulate value and product differentiation.
• Expertise in networking, cold calling, multithreaded relationship development, target account selling, and lead generation.
• Ability to quickly and objectively evaluate the viability of new opportunities to ensure efforts are properly aligned.
• Demonstrated experience effectively driving the contracting process with internal teams and various purchasing divisions within a customer organization.
• Proficiency in Microsoft Office applications.
• Ability to travel up to 50%, including overnight stays.

Nice To Haves

• Working knowledge of HubSpot CRM.
• B2B Sales experience with track record of selling into Human Resources, EHS, Safety, Procurement, and Facilities.
• Experience creating marketing & business development campaigns.

Responsibilities

• Sales Execution and Pipeline Management:
• Develop and own a defined business plan that outlines more complex sales strategies and tactics to achieve assigned activity and revenue targets, prioritizing efforts to align with overall business strategies.
• Build, qualify, and advance a healthy pipeline of corporate market sales opportunities aligned to individual revenue and activity goals, while supporting overall company growth objectives.
• Initiate and drive lead generation strategy and qualification process for assigned named accounts through working relationships with Human Resources, Procurement, Safety, and Facilities.
• Own and close complex sales opportunities within an assigned target area, effectively managing multiple concurrent pursuits from initial prospecting through contract execution.
• Maintain accurate forecasting and opportunity documentation within sales tracking software to support pipeline visibility, business planning, and regular sales reporting of sales activity and forecasts to leadership.
• Solution Development and Deal Leadership:
• Architect integrated, multi-solution offerings across fitness, wellness, injury prevention, and emerging HealthFitness capabilities.
• Manage complex discovery process to understand prospect goals, strategic objectives and existing program offerings and effectiveness.
• Lead approach to finalist presentation and subsequent follow-ups to bring new opportunities sales to closure, displaying strong negotiation and influence skills to demonstrate value and differentiation from competitors.
• Partner closely with internal teams (Sale Operations, Finance, Product, etc.) to lead and coordinate proposal development, pricing and contracting.
• Serve as an escalation point and strategic resource on more complex sales opportunities, contributing best practices to overall company sales execution.
• Market Leadership and Brand Ambassador:
• Identify and cultivate relationships with HR and safety leaders at Fortune 500 Employers.
• Promote the HealthFitness brand and value proposition by conducting industry-specific presentations, demonstrating an in-depth knowledge of products and services.
• Serve as the voice of the marketplace, providing feedback to key internal departments on market needs and competitive data.
• Represent HealthFitness at designated trade shows and industry conferences; maximizing new business opportunities including pre-and-post event communications.
• Other duties as needed/assigned.

Benefits

• We offer a comprehensive benefit package that includes Medical/Dental/Vision plans including HSA, PPO and FSA options, retirement/401(k) with employer matching program, fitness and wellness programs incentivized with medical plan discounts, certification reimbursement program, tuition reimbursement, paid new parent leave, paid Holidays and PTO (starting at 3 weeks for full-time associates), volunteer paid time off and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director