Senior Director Sales Strategy and Planning

GoMacro LLC•Denver, CO

About The Position

The Senior Director of Sales Strategy & Planning is a critical leadership role at GoMacro, responsible for shaping and executing the company’s commercial strategy to drive sustainable, profitable growth across in-store, eCommerce, and all classes of trade throughout the U.S. and Canada. This role owns the development and integration of category, channel, customer, and product strategies aligned to GoMacro’s Annual Operating Plan (AOP), with accountability for revenue growth, trade investment effectiveness, and EBITDA performance. As the voice of the customer, this leader plays a key role in influencing enterprise decisions across Sales, Marketing, Finance, and Operations. Reporting to the SVP of Sales, this role is a member of the company’s leadership team and leads the Category Insights and Sales Operations functions, ensuring best-in-class analytics, planning, and execution.

Requirements

Strategic Leadership: Deep understanding of CPG, customer, and channel dynamics with the ability to balance competing priorities and deliver aligned outcomes
Data-Driven Decision Making: Proven ability to translate data into insights, insights into strategy, and strategy into execution
Financial Acumen: Strong expertise in forecasting, trade spend management, ROI analysis, and P&L ownership
Executive Communication & Influence: Ability to clearly articulate strategies and influence stakeholders at all levels, including executive leadership
Player-Coach Mentality: Hands-on leader who can operate strategically while diving into details and driving execution
People Leadership & Development: Proven ability to build, lead, and develop high-performing, values-based teams
Adaptability & Agility: Thrives in dynamic environments, effectively prioritizing and leading through change
Negotiation & Relationship Management: Skilled in building strong customer partnerships and delivering win-win outcomes
Cross-Functional Collaboration: Ability to drive alignment and results across Sales, Marketing, Finance, and Operations
Self-Awareness & Leadership Presence: Brings humility, curiosity, and strong interpersonal awareness to leadership interactions
Bachelor’s degree required; MBA or advanced degree preferred
7+ years of progressive experience in CPG sales strategy, revenue growth management, or commercial planning
Experience across U.S. and Canada markets strongly preferred
Background spanning Sales Planning, Customer Development, Category Insights, and/or Customer-facing sales roles
Advanced proficiency in Microsoft Excel, PowerPoint, and business analytics tools
Deep experience with IRI, Nielsen, SPINS, Numerator, and retailer POS data
Familiarity with TPM systems, account planning tools, and forecasting models
Strong capabilities in trade spend analysis, scenario planning, and financial modeling