Senior Director, Sales - Shark Beauty

SharkNinja•New York, NY

About The Position

The Senior Director of Beauty Sales will lead and scale SharkNinja’s Beauty category across key U.S. retail partners, with a strong focus on prestige and specialty channels such as Ulta, Sephora, and emerging beauty retailers in North America. This role owns topline growth, retail strategy, and execution across the Beauty portfolio, partnering closely with Marketing, Strategic Sales and Analytics, Product Development, Supply Chain, and Finance. The ideal leader brings a general-manager mindset, strong retailer relationships, and the ability to translate innovation and brand storytelling into sustained sell-in and sell-through performance. This role plays a critical part in shaping Shark Beauty’s go-to-market and category leadership.

Requirements

10+ years of progressive sales or commercial leadership experience within CPG, consumer electronics, or beauty
Proven success driving growth with national retailers, ideally within prestige, specialty, or omni-channel environments
Strong general-manager mindset with demonstrated ownership of revenue, margin, and forecasting outcomes
Experience leading complex retail negotiations, joint business planning, and executive-level customer relationships
Exceptional analytical and financial acumen, with the ability to translate data into clear commercial actions
Demonstrated ability to lead, inspire, and scale high-performing teams in fast-paced environments
Excellent communication and influence skills across internal and external stakeholders

Nice To Haves

Experience working with beauty, beauty tech, or adjacent innovation-led categories
Familiarity with prestige beauty retail dynamics, including assortment curation, education, and in-store experience
Strong hands on demand generation experience with social, digital, and affiliate marketing
Experience supporting rapid category or brand expansion within a growth-stage organization
MBA or advanced degree

Responsibilities

Own and deliver sales, revenue, and profitability targets for SharkNinja’s Beauty category across assigned retail partners
Develop and execute long-range retail strategies for prestige and specialty beauty channels, including assortment, pricing, promotional, and launch plans
Act as the senior commercial lead for key beauty retail partners (e.g., Ulta, Sephora), building trusted executive-level relationships
Work with Strategic Sales to develop the winning playbook (go-to-market) for Shark Beauty across the North American retail landscape
Partner with Brand Marketing and Category teams to deliver compelling sell-in stories rooted in consumer insights, innovation, and performance claims
Lead retail launch execution for new products, ensuring excellence across in-store, digital shelf, merchandising, and education
Drive robust social/affiliate and retail media spend campaigns focused on driving traffic and profitable conversion for our brands across your strategic retailers
Instill disciplined forecasting, demand planning, and inventory alignment to support rapid growth and minimize risk
Collaborate cross-functionally to align product roadmaps, retailer requirements, and go-to-market timing
Analyze POS, market trends, and competitive dynamics to identify growth opportunities and course-correct as needed
Build, coach, and develop a high-performing Beauty sales team with clear accountability and growth mindset
Represent the voice of the retailer internally while advocating for SharkNinja’s strategic priorities externally