Senior Director, Revenue Generation - University of Washington

Learfield•Seattle, WA

3d•$110,000 - $120,000

About The Position

Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country. As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community. Learfield Amplify is actively seeking a Senior Director, Revenue Generation to lead the ticket sales team. The Senior Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the ticket sales staff. The person in this position will be responsible for developing and implementing a sales initiative designed to meet or exceed the annual sales goals set forth by senior management and the university. The Senior Director, Revenue Generation will oversee the sales activities related to season tickets, partial plans, group tickets and other ticket products created in the future. The Senior Director will be responsible for implementing effective systems to monitor the professional development and sales production of each member of the sales staff and the achievement of reaching or exceeding the overall sales goals set forth for each season. This leader will collaborate regularly as a member of the university’s leadership team and regularly align with the university’s Assistant AD of Revenue Generation and Chief Revenue Officer on strategy, technology, staffing and campaigns. This role will be fully immersed in the University’s Athletics department, working directly with revenue generating, marketing, sponsorship, NIL and team operations staff on a daily basis.

Requirements

5+ years of experience working in sales with collegiate and/or professional sports team and 3+ years of experience working in a ticket sales management role
Superior communication skills, collaborative with strong leadership and interpersonal skills
Results oriented leader with proven ability to motivate people and maximize revenue production
Proven track record in ticket sales – in terms of both personal accomplishments and leading successful sales teams
Must be enthusiastic, creative and able to think both strategically and tactically
Ability to work in a dynamic, high paced environment
Ability to handle multiple tasks at one time
Highest level of personal and professional integrity and ethics
Strong customer service skills
Demonstrated proficiency in Microsoft Office Suite
Experience working with Paciolan or Ticketmaster/Archtics ticketing systems preferred
Experience working with CRM systems such as ACT, Salesforce.com, SSB, Microsoft CRM, Conquer, Outreach etc
Willingness and ability to work long hours, including holidays and weekends as required

Nice To Haves

Bachelor’s Degree in Sports Administration or business field

Responsibilities

Provide overall leadership for season ticket sales
Oversee sales efforts involving season tickets, partial plans, and group tickets
Responsible for the recruiting, hiring and professional development of ticket sales staff
Provide ongoing training, coaching and mentoring for ticket sales staff
Lead regular staff meetings and facilitate discussion and sharing of ideas related to growing ticket sales revenue
Develop and maintain a personal client base of current and prospective ticket buyers and donors
Prepare and manage an annual Ticket Sales business plan and budget in concert with appropriate staff and senior management that encompasses the sales of all of our various ticket buying customers
Effectively manage various group assets / experiences in order to maximize group ticket sales at all home games
Prepare timely and accurate sales reports that monitor the progress of the ticket sales team both individually and collectively and ensures that we maintain proper sales pacing to meet the goals set forth
Work with members of senior management team to manage relationships with outside vendors and corporate partners related to the sale of group tickets and premium seating opportunities
Work closely with university athletic department marketing, service and operations staff on ticket sales promotions as it relates to driving ticket sales revenue
Work closely with national Data Analytics team on CRM / Database initiatives including data collection, analytics and marketing directly related to generating incremental ticket sales revenue