Senior Director, Product Marketing - App Central (AI-First Platform SaaS)
About The Position
Senior Director of Product Marketing - AppCentral Location: Alpharetta, GA Aptean is changing. Our ERP and industry solutions are transforming a huge range of global businesses, from food producers to manufacturers and more. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 3,000 employees, 50 different products, and a global client base, there's no better time to advance your career at Aptean. We're seeking an experienced leader to join us as Sr. Director of Product Marketing for AppCentral, our next-generation AI-first platform, and intelligent ecosystem. This is a unique opportunity to shape the global market strategy for a transformative platform that integrates connected applications, advanced AI capabilities, and customer success solutions. You will drive the go-to-market strategy, positioning, market analysis, content strategy, and commercial success of AppCentral as expand our platform business and AI capabilities.
Requirements
- PaaS/SaaS Expertise: Preferred experience in SaaS and/or ERP experience, or related technology solutions.
- Data & AI Experience: Strong marketing and positioning experience around AI/Data,
- Strategic Acumen: Proven ability to analyze complex market landscapes, define TAMs, and develop actionable insights.
- Leadership: Experience managing and mentoring product marketing talent in a dynamic, cross-functional environment.
- Communication: Strong skills in crafting value propositions, messaging, and engaging with diverse stakeholders.
- Change Agent: Ability to drive rebranding and strategic transformation initiatives.
Responsibilities
- Lead the development and execution of comprehensive go-to-market strategies for AppCentral, ensuring alignment with product development and company vision.
- Define the addressable markets (TAM/SAM/SoM), conduct competitive research, and provide strategic insights to inform product, sales and marketing.
- Craft compelling value propositions, messaging, and positioning for the platform, highlighting the benefits of an AI-native ecosystem.
- Collaborate with cross-functional teams and engage with key stakeholders to drive platform adoption and market leadership.
- Manage and mentor the AI-focused product marketing specialist, fostering a high-performance and high-impact team.
- Act as the AppCentral SME across all marketing and sales enablement functions, ensuring teams understand the value and capabilities.
- Support the company's rebranding efforts, ensuring consistency in brand positioning and visual identity of solutions with corporate brand.
Benefits
- Competitive compensation package
- Opportunity to shape the future of a high-impact AI-first platform
- Collaborative, innovative, and inclusive company culture
- Flexible working arrangements and professional growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Industry
Publishing Industries
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
