Senior Director, Product Marketing

PowerSchool Group LLC • Dallas, TX

1d • Hybrid

About The Position

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you’re joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.
The Senior Director, Product Marketing owns the go-to-market strategy, positioning, and storytelling for a portfolio of products within a solution category. They lead a small team of Product Marketers, ensuring consistent messaging, effective launches, and alignment with cross-functional partners (Sales, Product, CS, Enablement). This role serves as the category-level leader, shaping the narrative, prioritizing investments, and driving measurable impact across pipeline, brand equity, and adoption.

Requirements

• 10+ years in product marketing or related GTM roles, with proven leadership experience.
• Strong strategic storytelling and executive communication skills.
• Demonstrated ability to align cross-functional teams around GTM priorities.
• Experience leading and mentoring product marketing teams

Responsibilities

• Develop and own the category-level narrative and positioning, ensuring clear differentiation in the market.
• Partner with Product Management to shape roadmap storytelling and prioritize launch plans.
• Lead category-level GTM strategy and campaigns in partnership with brand, comms, and demand gen.
• Manage and mentor Product Marketers, setting priorities and ensuring quality of deliverables.
• Serve as the primary partner to Sales Leadership, Solution Consulting, and Value Engineering for category-level alignment.
• Track and report on category-level KPIs tied to pipeline growth, awareness, and adoption.

Benefits

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
• Flexible Spending Accounts and Health Savings Accounts
• Short-Term Disability and Long-Term Disability
• Comprehensive 401(k) plan
• Generous Parental Leave
• Unrestricted paid time off (known as Discretionary Time Off - DTO)
• Wellness Program, including ClassPass & Employee Assistance Program
• Tuition Reimbursement
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed