Senior Director, Product Marketing

About the position

As the Senior Director of Product Marketing, you will work closely with the full Medidata product marketing team along with many other offering teams to drive awareness and thought leadership across multiple offerings within Medidata and Dassault Systemes. This role will have direct responsibility for strategizing marketing activities to increase thought leadership and visibility to Medidata's products in addition to managing the tactical execution and completion of product marketing activities. This position works with the product development team, product marketers, and global and solution marketing and sales enablement to develop and communicate go-to-market plans, development of value propositions by persona and sales segment, and product positioning in the marketplace that demonstrate the value of Medidata's solutions. To thrive in this role, it will be important that you're equally comfortable with interacting with multiple stakeholders which include the following: product teams that span the Medidata and Dassault portfolio, Market Research and Competitive Intelligence, Offering Management, Sales and Marketing. You will work cross-functionally with leaders in the Patient Cloud, Rave and Data Management, and AI development organization, as well as other R&D leadership to help drive the strategy and lead the GTM vision for several Medidata solutions along with building synergy stories across the portfolio of offerings. Your goal should be to discover and bring to market offerings that accelerate study execution and help elevate the use of AI and patient-facing products in ways that will help elevate the patient experience in clinical trials, while delivering faster trial timelines and more data-driven experiences using AI.

Responsibilities

• Support the development and execution of Medidata solutions, go-to-market planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value and other deliverables, as appropriate
• Collaborate with product teams to develop value propositions and key messages, based on a robust understanding of products, customer needs, and competitive differentiation
• Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition
• Partner with sales and customer success to create case studies
• Partner with Market Intelligence and Analyst relations to tell our story and gain valuable feedback to consider for future strategy decisions
• Incorporate competitive and market intelligence into analysis required to arm the field against the competition and highlight our market strength
• Conceive and create thought leadership and educational content to broaden the awareness and understanding of our products

Requirements

• Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience; Master's degree or MBA preferred
• Minimum of 7 years of related experience, with knowledge and experience in the healthcare and life sciences industry - especially in patient facing technology in clinical trials
• Knowledge and experience in the development, marketing and/or sales of patient engagement, recruitment, sensors, and other patient-facing solutions and services in the healthcare / life sciences industry
• This position requires both creative and analytical skills and the ability to clearly articulate complex concepts for maximum understanding
• Strong GTM development, presentation, collaboration and communication skills and the ability to build strong working relationships with multiple stakeholders across the business
• Excellent writing and editorial skills and proven content creation experience
• Partner cross-functionally with product, sales, marketing and offering management to enable strong market readiness and successful adoption and traction of products in market
• Experience in designing and executing marketing and communications programs
• Self-motivating, able to assume responsibility and work autonomously in a professional manner

Benefits

• Medical, dental, life and disability insurance
• 401(k) matching
• Flexible paid time off
• 10 paid holidays per year