Senior Director, Product Marketing - Head of Auto
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About The Position
The ideal candidate for this position is an experienced marketing professional with strong technical and automotive business acumen. It requires a comprehensive understanding of managing a holistic 360-degree marketing plan across various channels to drive measurable results. This individual will have demonstrated an aptitude for technology and innovation, established a track-record of results through problem solving and decision-making under complex and competing requirements, and demonstrated commitment and perseverance in delivering strategic outcomes. Additionally, this position requires a strong communicator and inclusive collaborator who can drive creativity and enthusiasm in others and is able to employ unique marketing techniques for complex technologies and a complex business. This person must be a go-getter and be able to work independently without constant direction. As the head of automotive product marketing, the position will be deeply integrated into the automotive business unit, working on a day-to-day basis with product managers, engineering leads, proof of concept teams as well as BU leadership to help form and forge the global automotive product marketing and communications roadmap targeted at customers, analysts, and media from a B2B2C angle. The ability to drive marketing strategy and programs in EU, APAC and NA, develop winning positioning and message against aggressive timelines, coupled with a cross-functional - collaborative style, are essential. Additionally, it is critical that the candidate has a background in the automotive industry, across all OEMS and Tier 1/2s, as well as understands the fundamental systems that enable In-Vehicle Entertainment, ADAS/AD, cellular-enabled technologies and new and emerging service models.
