Senior Director, Product Management

Barry-Wehmiller•Green Bay, WI

About The Position

The Senior Director, Product Management – Hygiene Segment will lead the strategic direction, innovation roadmap, and lifecycle management of our Hygiene product portfolio across multiple brands. This leader will serve as the voice of the customer, driving product vision, portfolio profitability, and cross-functional collaboration to deliver market-leading solutions. This role combines strategic thinking, technical understanding, and business acumen to ensure our Hygiene offerings meet customer needs, strengthen our market position, and deliver sustainable growth.

Requirements

Bachelor’s degree in Engineering, Business, or related field required; MBA or advanced technical degree preferred.
10+ years of progressive experience in product management, business leadership, or engineering—ideally within industrial automation, converting, packaging, or related capital equipment industries.
Demonstrated success in leading product strategy, portfolio management, and new product introduction.
Strong financial acumen with experience managing P&L or portfolio profitability.
Excellent communication and influencing skills, with the ability to lead cross-functional and global teams.
Strategic thinker who can balance big-picture vision with executional detail.
Passion for people, continuous improvement, and servant leadership in alignment with Barry-Wehmiller’s values

Responsibilities

Develop and execute a multi-year product strategy for the Hygiene Segment aligned with Converting Platform and company growth objectives.
Define market positioning, pricing strategy, and competitive differentiation for the product portfolio.
Partner with Platform Leadership to identify growth opportunities, new markets, and innovation pathways.
Lead the global Hygiene product portfolio—owning lifecycle management from concept to retirement.
Drive portfolio profitability by balancing new development, cost optimization, and value engineering.
Prioritize product development initiatives based on market needs, ROI, and strategic impact.
Serve as the primary voice of the customer for the Hygiene segment—deeply understanding end-user applications, industry trends, and competitive dynamics.
Collaborate with Sales, Marketing, and Engineering to translate customer insights into actionable product plans.
Represent the Converting Platform at industry events, trade shows, and customer engagements to strengthen relationships and brand perception.
Partner with Engineering, Operations, and Commercial teams to ensure seamless product development and launch execution.
Lead cross-functional teams through product stage-gate processes, ensuring clear deliverables, timelines, and accountability.
Foster collaboration across brands within the Converting Platform to leverage shared technologies and synergies.
Build and develop a high-performing product management team aligned with Barry-Wehmiller’s people-centric culture.
Mentor product managers and emerging leaders to grow functional excellence and leadership capability.