Senior Director, Product Management - Industries Media Cloud

Salesforce.com • Palo Alto, CA

121d • $230,700 - $351,800 • Remote

About The Position

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. This pivotal leadership position sits at the confluence of product innovation, Media industry expertise, market strategy, and commercial execution. You will be accountable for driving (1) ACV (Annual Contract Value) and pipeline growth for Media Cloud in new product areas, and (2) Adoption of the product amongst our current customers leading to increased retention, ensuring its successful market adoption and sustained expansion. The ideal candidate is a strategic visionary with a strong intuition for product strategy and a bias for action, who thrives on navigating ambiguity, working in a fast-paced, startup-like environment, aligning executive collaborators, and thinking globally. You possess a profound understanding of the Media & Entertainment industry-including realities like fragmented sub-verticals where one size doesn't fit all, and critical trends like global economic conditions and headwinds driving decreasing ad revenues and increasing churn rate in subscribers, emerging media converts like retail market networks and Travel & Hospitality, and the evolving customer experience expectations with the increased embedding of AI in the consumer consumption flow. The Media Cloud team leverages Salesforce Products to cater to the Media & Entertainment industry needs. In many situations, there are use cases that are white spaces, not covered by current Salesforce products. Media Cloud shines in those scenarios where we would create and deliver products that cater to those white spaces for our customers. We're leading the way in innovation with things like AI, Data, Agentforce and Automation within the Media industry. Join Salesforce to be a part of the team that's bringing the #1 AI CRM for Media to help businesses automate Media processes with CRM data and improve every experience across Customer 360.

Requirements

• 12+ years of progressive experience in product strategy, product management, solutions management/development, industry marketing, or go-to-market leadership
• 7+ years of experience directly within or serving the Media industry with a deep understanding of its value chain, business processes, market structures, and compliance environments
• Strong ability to think strategically, analyze complex market dynamics, and translate insights into actionable product and GTM strategies
• Excellent organizational and analytical skills, with the ability to work backwards from a desired goal/milestone and implement plans of action
• Demonstrated experience leading and working with international, cross-functional teams, often in a matrixed environment
• Ability to influence and align senior stakeholders
• Exceptional written, verbal, and presentation skills, including experience in high-level business discussions with C-suite executives
• High energy, passion for the role, and proven effectiveness in fast-paced, dynamic (startup-like) environments
• Deep empathy for customers, with a strong ability to understand their needs and advocate for their success
• A natural collaborator who can build strong relationships across the organization
• Bachelor's degree in Business, Marketing, Engineering, Computer Science, Cognitive Science, Information Systems, or a related field; MBA preferred
• Ability to travel domestically and internationally as needed (e.g., 30-50% or as per business requirements)
• Humility, resilience, and grace under pressure

Nice To Haves

• Proven success in defining, developing, and bringing B2B enterprise software / SaaS solutions to market
• Salesforce certifications, knowledge of the Salesforce tech stack (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, MuleSoft)
• Media Industry/IAB Relationships globally
• Intermediate and above knowledge in Data Science, AI and ML

Responsibilities

• Determining strategic product work streams that will position us to get to $100M ACV in 2-3 years (new or partnering with existing clouds/products)
• Establishing and defining Long Range Plans for those workstreams to tactically achieve the financial results
• Holistically thinking about the product portfolio and collaborating with Industries & Distribution leadership globally to make Media Cloud second nature for sellers
• Working closely with Engineering Leadership and PM leaders to drive Product Theme Reviews and Briefs, Advanced Planning for each release, and PCT/cross-functional leadership meetings
• Establishing a regular MBR (Monthly Business Review) of the top 25 accounts, understanding their usage and providing recommendations and tactical plans to drive active and deep usage of the product
• Lead the Product Advisory Council 1-2 times a year, where we bring together our customers, seek their feedback on our roadmap, and give them an opportunity to network amongst each other
• Partner with fellow teammates and the larger CME team on GTM - specifically to understand implementation use cases of current Sales, Service & Revenue Cloud customers in the Media & Entertainment industry - and shape the product roadmap accordingly
• Assist fellow teammates in listening/speaking to Sales/Distribution on positioning Media Cloud in deals
• Identify external customer case studies and strategic partnership opportunities to showcase customers/Media Cloud implementations at each Media Industry event in the year

Benefits

• Time off programs
• Medical, dental, vision, mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Publishing Industries
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees