Senior Director, Product and Tech Comms

Salesforce • Seattle, WA

3d

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is navigating a foundational shift in how the world understands the intersection of software and labor. We are moving beyond the era of isolated AI tools toward a unified, enterprise AI architecture. This framework is the defining reference architecture for how organizations convert raw intelligence into meaningful work. We are seeking a Senior Director of Product and Technology Communications to help lead the narrative engine for this transformation. In this role, you will be a driver of the connected Salesforce story: the evolution of the Agentic Enterprise . You will be responsible for translating complex breakthroughs into a cohesive vision of how humans and agents collaborate to solve the most pressing challenges in global business. The Role You are a high-impact leader with the technical depth to understand the stack and the media narrative intuition to drive its adoption. You will partner closely with product engineering, product marketing, and senior leadership to ensure that Salesforce is recognized not just as the #1 AI CRM, but as the #1 AI Agent Platform.

Requirements

• 12+ years of experience in communications or marketing at the intersection of enterprise software and emerging technology, with experience supporting major category-shift narratives.
• Narrative Integrator: You have a proven ability to take disparate product lines and weave them into a clear, compelling narrative.
• Agentic Fluency: You have a strong grasp of how autonomous agents change the user experience and can articulate the evolution.
• Collaborative Leader: You are a skilled project orchestrator who can work across departments to identify subject matter experts and turn them into market-facing thought leaders.
• Technical Literacy: You are comfortable talking shop with product and product marketing to understand the 4-layer architecture and can translate that knowledge into clear prose.
• Execution Excellence: You thrive in high-stakes environments and are known for high agency—taking ownership of the mission and delivering results with precision.
• Exceptional Judgment: You can navigate the rapidly evolving AI landscape and provide sound counsel to product leaders on how to move audiences through evidence-based storytelling.

Responsibilities

• Devise and Execute the Strategic Narrative: Translate the high-level company vision into a multi-channel communications roadmap that explains the mechanics of the Agentic Enterprise through the System of Work and the Salesforce Ecosystem.
• Curate Influence: Identify and empower internal visionaries and pioneering leaders. You will manage the process of turning diverse perspectives into a chorus of voices that validates the shift toward agentic work.
• Drive Outcome-Centric Storytelling: Lead the shift from feature-based external communications to outcome-based storytelling. You will produce the evidence and narratives that demonstrate how human-agent synergy scales impact across functional domains.
• Maintain Technical Integrity: Serve as the bridge between product and the public, ensuring that complex concepts are simplified for the market without losing their technical authority or accuracy.
• Lead High-Performing Team: Lead a focused team of communications professionals, fostering a culture of technical fluency, rapid iteration, and flawless execution during agenda-setting launches.

Benefits

• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
• More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees