Senior Director, PR and Brand

Anaplan•San Francisco, CA

About The Position

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture. Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together! The Senior Director of Public Relations and Brand is responsible for shaping, protecting, and amplifying Anaplan’s corporate brand while driving global awareness. This leader owns the external narrative, media strategy, and brand stewardship, ensuring Anaplan is consistently positioned as the category-defining AI-driven scenario planning and analysis platform. This role sits at the intersection of corporate communications and brand strategy, with a strong emphasis on PR, storytelling, and reputation, while driving thought leadership and visibility in key focus areas such as AI to extend Anaplan’s broader narrative.

Requirements

12+ years of experience in public relations, brand, or corporate communications, ideally within enterprise SaaS or technology
Proven experience leading global PR programs and shaping corporate brand narratives at scale
Demonstrated experience positioning complex platforms, applications, or AI-driven solutions for enterprise audiences
Track record of managing agencies, budgets, and multi-region PR programs
Experience leading issues management and navigating reputational risk
Bachelor’s degree in Public Relations, Brand, Communications, Marketing, or a related field
Exceptional written and verbal communication skills

Nice To Haves

Master’s degree preferred
Strong fluency in AI, enterprise planning, and analytics concepts, with the ability to shape credible external narratives
Ability to translate technical innovation into clear, compelling stories that resonate with business and media audiences
Experience developing thought leadership that influences market perception and category conversations
Ability to measure and optimize PR impact using awareness, sentiment, and narrative indicators
Proven ability to align cross-functional partners around a single, consistent external story
Strategic thinker with the ability to manage multiple priorities in fast-paced, highly visible environments
Hands-on, execution-oriented leadership style

Responsibilities

Lead a proactive, global PR strategy that drives awareness and reinforces Anaplan’s leadership in AI-driven scenario planning and analysis
Own relationships with top-tier business, technology, and industry media, with a focus on sustained narrative pull-through rather than one-off announcements
Oversee external communications for product, application, and AI-related launches, partnerships, and corporate milestones
Develop media programs that highlight customer impact, innovation, and real-world decision-making outcomes
Own and evolve Anaplan’s external brand narrative, positioning, and voice across earned and owned channels
Ensure consistent articulation of Anaplan’s AI strategy, application portfolio, and decision excellence across PR and thought leadership
Partner with Brand, Content, and Design teams to translate strategy into clear, differentiated storytelling
Act as a brand steward, ensuring clarity, credibility, and differentiation in a competitive AI and enterprise software landscape
Drive thought leadership programs that reinforce Anaplan’s point of view on AI-driven planning, decision excellence, and enterprise performance
Translate complex platform, application, and AI innovation into compelling narratives for external audiences
Support executive participation in thought leadership where it advances core narratives and brand credibility
Partner closely with Product and Solutions Marketing, Content, Demand and ABM, Finance, Legal, and regional teams to ensure alignment
Manage PR agencies and external partners across regions
Build, mentor, and scale a high-performing PR and brand team