Senior Director Portfolio Marketing - Aftermarket

Copeland • Sidney, OH

53d • Hybrid

About The Position

Copeland is seeking a strategic and results-driven Aftermarket Portfolio Leader to lead the long-term direction and execution of our $950M HVACR aftermarket business. This senior-level role is accountable for defining strategic objectives and driving business execution in partnership with Aftermarket sales leadership and supporting business functions. The portfolio includes both Copeland-branded compression and controls products and White-Rodgers gas valves, furnace controls, thermostats, cooling controls and potentially new services. In addition to leading core aftermarket growth initiatives, this role will play a key part in evaluating strategic growth opportunities, including potential M&A options to expand the aftermarket business. As needed, the Aftermarket Portfolio leader would partner with the business development team and business unit leaders to assess acquisition targets, analyze fit and synergies, and contribute to integration planning as needed. This leader will oversee two direct-report teams: one focused on channel training services (for distributors and contractors), and another responsible for special programs, product support, and warranty administration. Success in this role requires a blend of leadership, strategic acumen, commercial execution, operational oversight, and business development insight.

Requirements

• Bachelor's degree in business, Engineering, Marketing, or related field
• 10+ years of experience in aftermarket, product portfolio leadership, or strategic commercial roles within industrial, HVACR, or manufacturing sectors
• Strong understanding of channel dynamics, including distributor and contractor relationships
• Proven success in strategic planning, business execution, and cross-functional leadership
• Experience overseeing service, support, warranty, or training organizations is a strong advantage
• Excellent communication and executive presentation skills
• Direct leadership experience, including establishing goals and development plans, managing and tracking deliverables and coaching for performance
• Strong financial and business acumen
• Ability to travel 30-40%

Nice To Haves

• MBA
• P&L experience

Responsibilities

• Establish and own the strategic roadmap for the aftermarket portfolio, aligned to growth and margin objectives
• Collaborate closely with sales leaders, product management, marketing, and operations to ensure aligned execution
• Lead strategic initiatives across Copeland and White-Rodgers aftermarket offerings, focused on customer experience, lifecycle value, and channel engagement
• Contribute to the evaluation of inorganic growth opportunities by analyzing potential M&A targets for strategic fit, market alignment, and financial return
• Provide quarterly updates to senior leadership on strategy, progress to plan, key metrics, and financial performance
• Lead two functional teams through their respective leaders:
• Training Services Team - responsible for delivering technical and commercial training to channel partners (distributors and contractors), to strengthen brand affinity, product support and pull through demand
• Programs & Support Team - responsible for special channel programs, technical product support, and warranty policy and administration
• Develop team capabilities, set clear priorities, and ensure accountability for execution
• Cultivate a high-performing, customer-centric culture focused on innovation and service excellence
• Strengthen value propositions across the distributor and contractor network
• Drive training and support programs that enhance loyalty and performance in the channel
• Ensure seamless integration between product support, warranty policies, and customer satisfaction initiatives
• Own portfolio-level performance goals including revenue, gross margin, and operational efficiency
• Monitor business KPIs and financial metrics; identify and act on opportunities to improve profitability and performance
• Work closely with business unit leaders (HVACR and Electronics and Controls), sales, engineering, and supply chain to ensure alignment across the aftermarket ecosystem
• Partner with business development team in business case development for potential acquisitions in this space
• Ensure that aftermarket strategies are embedded within product lifecycle planning and new product development

Benefits

• Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more.
• We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Machinery Manufacturing
• Number of Employees: 5,001-10,000 employees