Senior Director, Partnership Marketing

Major League Soccer•New York, NY

16h•$145,000 - $185,000•Hybrid

About The Position

The Senior Director, Partnership Marketing will be responsible for managing and leading key Enterprise marketing partner relationships to enhance promotion and visibility, meet partner objectives, and increase revenue for the organization. The Senior Director will drive the ideation process (cross departmental) and oversee the creation, implementation, strategic management and profitability of partner promotional programs and initiatives with a strong focus on international properties like Concacaf’s Gold Cup, Concacaf’s Champions Cup & the Mexican National Team (MNT). This role will focus on improving our International Properties partnership marketing infrastructure, identifying efficiencies and best practices, with a focus on driving business opportunities for new and existing partnerships.

Requirements

Bachelor’s Degree required, MBA a plus
10+ years of experience in strategic brand and partnership marketing
Creative strategist with the ability to open doors and a demonstrated track record for concepting and/or upselling innovative sponsorships
Proven experience managing and motivating a team
Experience in cross interdepartmental collaborations, i.e. matrix teams
Knowledge of sports and entertainment sponsorship, including promotions, events, media and contracts
Ability to manage, multi-task, and creatively solve day-to-day and complex challenges
Excellent business writing and presentation skills
Experience in presenting to Sr. Management Teams
Strong understanding of marketplace on both a local and national level
Relationships with senior level marketing executives at agency and client level
Ability to navigate complex processes involving key international stakeholders.
Maintain positive attitude and adapt to fast paced working environment
Superior organization, project management skills and attention to detail
High level of commitment to quality work product and organizational ethics, integrity, and compliance
Ability to work effectively in a fast paced, team environment
Strong interpersonal skills and the ability to effectively communicate, both written and verbally
Proficiency in Word, Excel, PowerPoint and Outlook
Demonstrated decision making and solutions oriented
Ability to travel domestically and internationally and to work non-traditional hours, including evenings, weekends, and holidays
Verbal and written Spanish proficiency are a requirement for this job.

Nice To Haves

Strong understanding of Hispanic/Mexican-American cultural drivers and passion points is a strong plus.

Responsibilities

Develop, maintain, and grow strategic relationships with Liga MX, Concacaf and SUM partners and supporting agencies fostering innovation, return on investment, and client service.
Manage the planning cycle and strategic planning for key partners by developing and implementing a business plan for each partner.
Identify insights, create a vision, and articulate a strategy on how to approach each partner’s business within their portfolio and how to grow that business.
Lead renewal and upsell strategies for portfolio of partners that deliver on both brand and business objectives that ultimately grow existing partnership and overall business and revenue.
Own and foster senior partner relationships to understand business goals and objectives.
Fiscal oversight of partners activation budgets, ensuring sponsor’s promotional activities are within budget.
Manage a team that serves as a primary contact for SUM partners, responsible for delivering overall contractual assets and driving business solutions based on partners’ objectives.
Establish metrics to measure partnership success and ensure delivery.
Thorough understanding of partner business and competitive space.
Provide issue resolution for partner programs at a high level as needed.
Collaborate with internal departments to deliver partner programming.
Manage direct reports in day to day, performance planning, coaching/mentoring/growth, and team morale.
Lead special project as requested, including but not limited to Hospitality, Partner Summit, etc.
Track partner investments and contractual media spends and strategize effective ways to potentially grow revenue.
Deliver recaps of marketing programs and annual partnership at high level meetings.
Oversight of team travel.
Cultivate proactive relationships with all internal and external constituents to provide a perspective to the issues and opportunities that face each group.
Use both qualitative and quantitative research to support efforts to further distinguish the benefits of associating with SUM.
Additional responsibilities as assigned.