Senior Director or Vice President, Streaming Platforms Market Research

National Research Group•New York, NY

3h•$125,000 - $185,000•Hybrid

About The Position

We are seeking a strategic and innovative Senior Director or Vice President to join and grow our Streaming Platform research practice. This team partners with major streaming platforms to understand key landscape, audience, brand, product and positioning questions. In this role, you will oversee a range of team members and initiatives across the full primary research project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions for our streaming clients. If you enjoy connecting the dots between evolving audience behavior, brand strategy, product features and platform growth—and doing it all while building relationships with forward-thinking clients—this is the role for you.

Requirements

Experience – We’d love for you to have 7+ years’ experience working in consumer research, or in an analyst/strategy role at a media/technology company (ideally some combination thereof, but supplier side experience is a must).
Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
Passion – An enthusiasm for research, data driven approaches, and strategic thinking. You live and breathe all things streaming platforms and you enjoy staying up to date on industry trends and developments. Small talking or deep diving on these topics fuels you.
Executive presence – Experience in handling complex client issues, providing well-informed strategic counsel, at times under tight time
Research practitioner – Expert-level understanding and experience with a range of complex qualitative and quantitative research methodologies. Ability to drive thought leadership research to help build NRG’s profile as a trusted and innovative research provider.
Client-centric – Proven experience nurturing and building relationships with clients, confidently providing strategic guidance to them.
Business Development mindset– You are excited about proactively driving new business opportunities.
Leadership – You have a well-developed research acumen and can lead and develop a team. You have no problem helping with decision making related to team management and resourcing. You are a strong collaborator and can partner effectively with leaders across the business to develop and deliver optimal insights for our clients.
Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys.” You have the ability to solve complicated questions using creative and collaborative tactics. You lead the development of research plans as well as deliver game-changing insights.
Data viz chops – Expert at navigating data sets and extracting insights. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs, Slides, Keynote and more.
Storytelling – Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct, impactful manner. You have great oral communication skills as well.
Data analysis techniques – Experience with the following data analysis techniques: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis.
Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
Hawk-eyed attention to detail – Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
Great Team Member – Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

Responsibilities

Lead all phases of qualitative and quantitative research projects for streaming clients, including proposal, research design, data analysis, and storytelling.
Projects could include audience, landscape, product, and brand studies, with methods such as concept and creative testing, product testing, pricing and monetization studies, messaging/positioning evaluation, market sizing, and segmentation.
Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
Develop a strong understanding of each client’s business and industry issues, advising on how to manage research insights programs to inform communications and strategies aligned to their objectives.
Identify opportunities and contribute to initiatives to grow the Streaming platform practice, including active participation in new business pitches, and proposal development.
Develop, maintain, and deepen strong relationships with clients, ensuring their needs and objectives are met through our research offerings. Ideally, you will come to the table with a personal network of clients that you can leverage on NRG’s behalf.
Stay up to date with industry trends and best practices in the streaming platform space and incorporate this knowledge into the development of new research solutions.

Benefits

Flexible/Remote work with optional usage of our great offices in Culver City or New York
Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
Medical, Dental, and Vision Insurance Plans
401K with company match
12 weeks paid Parental Leave (baby bonding)
Regular performance evaluations with opportunities for promotions and merit increases
Educational and training reimbursement plan and other training and professional development opportunities
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
Resources available for mental health, inclusive care and family building
NRGratitude – our company-wide employee recognition program
Regular team/company events and activities including annual summer and holiday parties
Pet friendly headquarters and pet insurance options