Senior Director (or Director), Investor Marketing

Golub Capital • New York, NY

185d • $250,000 - $350,000

About The Position

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm’s brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Direct Lending and Golub Growth Teams to develop strategic marketing plans in line with business objectives.

Requirements

• Bachelor’s degree required.
• 15+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager.
• Experience marketing alternative strategies (ideally private equity or credit).
• Experience managing global marketing programs is a plus.
• 10+ years of experience managing a team of marketers.
• Strong understanding of the institutional and private wealth fundraising and brand building functions.
• Sophisticated understanding of cross-channel investor marketing approaches and investor engagement tactics.
• Familiarity with investor communications and thought leadership content.
• Experience building collaborative relationships with senior salespeople at a financial institution / asset manager.
• Knowledge of the alternative investor conference and events circuit.
• Excellent written and verbal communication skills.
• Meticulous attention to detail and passion for delivering high-quality work.
• Demonstrated ability to work well as part of a team in collaboration with multiple business partners.
• Excellent project management skills with strong emphasis on process, meeting deadlines and delivering best-in-class results.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Enthusiastic about working in office and creating a Gold Standard hybrid work culture.

Responsibilities

• Developing strategic cross-channel marketing plans that resonate with institutional and private wealth investors in close partnership with senior leaders and IPG business lines.
• Ensuring marketing program KPIs align with business objectives and increase brand awareness.
• Managing a team of 5 marketing professionals responsible for the implementation of investor marketing programs.
• Ensuring the team is delivering Gold Standard results and client service.
• Being an effective player-coach.
• Managing the execution of certain key projects directly and delegating project management with effective oversight of others.
• Managing and tracking the investor marketing budget, ensuring adherence to budget and related processes.
• Driving the development and implementation of brand messaging and content for investor events and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience.
• Cultivating a strong understanding of the Firm’s investors, investment products and private credit as an asset class.
• Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to strategy as informed by data-driven insights.
• Staying current on industry best practices, market dynamics and the competitive landscape in private credit.
• Applying creativity and analysis to develop new marketing initiatives, processes and modes of investor engagement that improve the Firm’s investor marketing program.
• Working closely with colleagues on the Marketing Team (across Content Marketing, Communications, Events, Digital, Creative Services and Operations verticals).

Benefits

• 401(k) eligibility
• various paid time off benefits such as vacation, sick time and parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree